Senior Campaign Manager

1 week ago

Vancouver, British Columbia, Canada War Room Inc Full time
About the Role:

War Room Inc is seeking a highly skilled Senior Campaign Manager to join their team in a hybrid role that requires 3 days a week in the office. The ideal candidate will have 5+ years of experience in a paid media management role, with a strong background in digital media planning and buying.

The successful candidate will be responsible for planning, executing, and supervising the day-to-day management of key client advertising campaigns. This will involve applying strong critical thinking skills to ensure accurate campaign development for paid ads, strategizing ad setup, and providing insights and recommendations to surpass goals by monitoring various key performance indicators.

The Senior Campaign Manager will work closely with Campaign Managers, Optimization Specialists, Account Managers, and Data Analysts to provide strategic recommendations for improving performance in omnichannel-level accounts, owning campaign management processes, identifying and proposing operation processes to enhance efficiency, and managing account and platform setups.

Key Responsibilities:
  • Campaign Management: Responsible for the setup and day-to-day management of online ad campaigns ensuring clients' campaigns are launching on time and with no errors. Actively monitoring and managing campaign performance and budget pacing.
  • Develop and Lead Campaign Development: Using data and industry knowledge to provide channel and budget recommendations, develop targeting tactics, and make recommendations on creative. Ensure the campaign strategy is aligned with the client's campaign objectives and goals.
  • Implement Optimization Strategies: Analyze key performance metrics & update client reports to deliver insights & thoughtful recommendations that support client objectives. Effectively scale up revenue for ROAS-focused clients.
  • Collaboration: Work closely with the Optimizations Team and Data Analysts to ensure that campaign goals are being met. Work closely with Account Managers to understand client goals and objectives and ensure that campaign strategy is aligned.
  • Mentorship: Provide training and mentorship to more junior team members.
Requirements:
  • 5+ years of experience in a paid media management role, either in an agency or an in-house marketing position.
  • Experience with digital media planning & buying.
  • Certified on DV360, Google Analytics, Google Ads & Facebook/Meta.
  • Set-up experience on Search Ads (Google, Microsoft Bing, Yahoo) & DV360.
  • General understanding of Facebook Business Manager, DCM, and familiarity with other demand-side platforms.
  • Familiar with media & research tools like ComScore, Emarketer, etc.
  • Familiar in Google Tag Manager to understand tags and be able to identify and troubleshoot issues.
  • Advanced knowledge of Microsoft Excel (Pivot Tables, dashboards, macros, etc.).
  • Strong understanding of the ad tech landscape.
  • Excellent English communication skills (in-person, phone & email).
  • Capacity to work under pressure on various business verticals.
  • Strong attention to detail is required.
What We Offer:
  • 3 weeks of annual paid vacation.
  • Extended Health and Dental benefits + Wellness spending account.
  • Retirement savings matching.

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