Marketing Associate
2 months ago
About the Role:
As a Marketing Associate at Maple Leaf Foods, you will have the unique opportunity to develop strategies and act as the general manager of a business, rather than work at a satellite office. You will work with and learn from an experienced Marketing leader, providing category reporting & analysis and leading a cross-functional team to ensure that strategic priorities and category plans are executed.
Key Responsibilities:
- Help to build category strategies and work with your one-up to develop and bring multi-year plans to life to deliver category growth and successfully differentiate MLF from our competitors.
- Consistently leverage data and develop insights from Nielsen and internal data sources to provide category share and financial reporting and analysis for the category, including weekly, monthly, and annual rhythms as well as ad hoc analyses.
- Analyze brands, market, and competitive trends and recommend suitable actions.
- Support the Retail Sales and Brand teams to grow MLF branded share in their category.
- Lead the commercialization of new product innovations, acting as project manager and working with cross-functional stakeholders including product development, finance, revenue management, operations, packaging, graphics, & purchasing to ensure successful, on-time launches.
Requirements:
- Post-secondary degree in Business or Marketing.
- 1-3 years previous experience in marketing, sales, advertising, finance, category management or analytics roles within consumer packaged goods or grocery industry.
- Analytics & Critical Thinking: ability to organize and interpret the data, synthesize insights and consider implications to the business.
- Ability to lead by influence: well-developed people, communications, and collaboration skills, ability to effectively engage a cross-functional team to move projects forward with pace.
- Project management experience: highly organized and detail oriented, with strong time management skills.
- Previous experience with P&Ls and PowerBI an asset.
About Us:
Maple Leaf Foods is a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America. We offer a hybrid work model that embraces remote work for eligible roles, helping team members achieve work-life balance—combining the best of both spending time working remotely, benefitting from focus time, and purposeful collaboration in the office setting.
We're a carbon neutral food company on a purposeful journey to Raise the Good in Food through better nutrition, safer food and workplaces, more humane animal care, and environmental sustainability efforts that protect our planet. We care about our communities and commit to reducing food insecurity in Canada.
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