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Director of Marketing Strategy and Analysis

7 days ago

Toronto, Ontario, Canada Marketing Management Analytics, Inc. Full time

We are seeking a highly motivated and self-directed Strategic Market Research Director to join our team at Marketing Management Analytics, Inc.

As a leading provider of strategic research, we specialize in brand equity, brand assets, brand stretch, and open category opportunities. Our offer portfolio consists of strategic brand research as well as category & consumer fundamentals.

In this role, you will be responsible for developing and acquiring business through tailored research initiatives leveraging diverse Ipsos products and gaining client credibility.

You will have strong Word, Excel, and PowerPoint skills, highly developed analytic skills across various multi-variate analyses/modelling, and excellent written and verbal communication skills. You should also be able to oversee multiple projects, including managing the workload of direct reports.

Main Responsibilities:

  • Pricing and writing full proposals of large-scale ad-hoc research projects
  • Effectively lead client meetings, including agenda setting, time management, and navigating/changing directions/approach depending on client needs
  • Acting as primary project lead, overseeing project management and progress from start to finish - managing timelines and budget, reviewing materials, and guiding/supporting junior staff
  • Performing data analysis and verification, testing hypotheses, drawing conclusions, preparing reports and presentations, and making recommendations from the data results based on the client's business issues

Requirements:

  • 7+ years of supplier-side market research experience, a strong focus on ad-hoc quantitative research - additional client-side experience is an asset
  • Strong aptitude for research consulting with highly developed analytic skills
  • Excellent leadership skills, with experience in mentoring and/or managing others
  • Knowledge & experience with market segmentation, shopper journey, usage and attitude, market landscape assessment/sizing/brand positioning strategy heavily desired

Benefits:

  • Career Development Opportunities
  • Exceptional Benefits Package
  • Flexible Workplace Policy
  • Strong Collaborative Culture