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Director of Marketing Operations

1 week ago

Vancouver, British Columbia, Canada Coulson Capital Full time

Coulson Capital is a powerhouse marketing agency specializing in scaling eCommerce for top brands through cutting-edge advertising strategies, data-driven performance marketing, and direct-to-consumer (DTC) growth tactics.

We're not just looking for employees – we want visionaries. We value individuals who aren't afraid to challenge the status quo, think outside the box, and push the limits of what's possible.

We partner with leading brands—especially in the health and wellness space—to optimize their digital presence, drive sales, and build lasting customer loyalty.

As we continue to expand, we are seeking a Chief Marketing Officer (CMO) with a strong background in advertising, Shopify, and eCommerce brand growth to lead our marketing efforts and position Coulson Capital as the go-to agency for DTC success.

About the Role

The Chief Marketing Officer (CMO) at Coulson Capital will be a high-level advertising executive, responsible for developing and executing growth-driven marketing strategies for both our agency and our clients. This role requires deep expertise in paid media, Shopify optimization, and scaling eCommerce brands, with a strong preference for experience in the health and wellness sector.

  • Lead Advertising Strategy: Develop and oversee high-performing ad campaigns across Meta, Google, TikTok, and emerging digital platforms, ensuring maximum client growth and ROI.
  • Shopify & eCommerce Growth: Leverage Shopify expertise to optimize DTC brand performance, improving conversion rates, user experience, and overall sales.
  • Client Growth & Retention: Work directly with eCommerce brands to drive their success through performance marketing, funnel optimization, and strategic consulting.
  • Brand Positioning & Thought Leadership: Elevate our reputation as a leading marketing agency, developing industry insights, case studies, and thought leadership content.
  • Data-Driven Decision Making: Utilize analytics tools such as Google Analytics, Triple Whale, Northbeam, and Meta/Google Ads Manager to track, report, and optimize campaign performance.
  • Influencer & Partnership Marketing: Identify and collaborate with key influencers, affiliates, and brand partners to amplify marketing impact.
  • Team Leadership & Growth: Build, mentor, and lead a high-performance marketing team, fostering innovation and collaboration.