Digital Storyteller and Brand Ambassador
2 weeks ago
The Digital Storyteller and Brand Ambassador will develop and implement a comprehensive social media strategy to increase online presence and improve brand awareness for Nicola Wealth. This role will play a crucial part in telling our story and growing our passionate social media community.
This role sits within a highly collaborative communications team and reports directly to the Senior Manager, Corporate Relations. Duties include defining and developing social media programs, identifying and utilizing the latest social media trends to optimize algorithms, target and engage our online audiences through paid and organic strategies, and contribute to the greater marketing plan.
Key Responsibilities:
Content Planning
• Develop and implement a content strategy and calendar in collaboration with the Corporate Relations and Communications Team.
• Understand the Nicola Wealth brand and how it must be represented in digital contexts.
• Plan and storyboard digital content for short videos and static posts based on defined KPIs.
Content Creation
• Produce short-form REEL videos for Instagram – content shot by phone personally or sent from various marketing members who attend galas, events, or other charitable spaces.
• Publish visual content that motivates, inspires, educates, informs, and engages audiences across a variety of digital platforms.
Community Management and Engagement
• Monitor/manage social media accounts and YouTube page for activity and engage with followers on accounts.
• Proactively engaging within each social media community to drive engagement and following.
Requirements:
• 3-5 years related experience.
• Bachelor's degree, preferably in marketing or communications.
• An equivalent combination of education and/or experience may be considered.
• Proven results and demonstrated experience in social media and content marketing.
At Nicola Wealth, we're dedicated to upholding our firm's values through this phase of significant growth. We're passionate about our business, our culture, and investing deeply in your growth and development to build for the future.
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