Marketing Campaign Strategist

1 week ago

Mississauga, Ontario, Canada Purolator Inc Full time

Purolator Inc: Marketing Consultant Position

At Purolator Inc, we are seeking a highly skilled Marketing Consultant to join our team. This role is an excellent opportunity for individuals with a strong background in digital marketing and a passion for driving business growth.

About the Role:

We are looking for a talented individual to execute digital marketing campaigns across search, display, and paid social platforms. You will be responsible for managing optimization and campaign reach to drive new acquisitions and revenue growth for our organization. As a key marketing support role, you will require hands-on experience in Search, Display, Paid, and Social and knowledge of best-practices, data analysis, and reporting.

This position involves working closely with the acquisition team to ensure marketing always delivers high-quality leads. You will work on shortening sales cycles, making sales efforts more effective, and driving revenue pipeline. Your expertise in data-driven decision-making, combined with your ability to analyze results and make improvements for future campaigns, will be essential in this role.

Responsibilities:

  • Execute measurable B2B/B2C PPC marketing campaigns in Google Adwords, Bing, Facebook, Instagram, LinkedIn, and Tik Tok for multiple industry verticals with a focus on increasing ROI.
  • Drive pipeline for our direct sales team and channel partners.
  • Work closely with the Marketing Operations and Marketing Communications teams to develop and execute campaign elements including, but not limited to, paid search and social, landing page testing, list identification and purchase, channel development, etc.
  • Analyze campaign results and channel performance to improve/develop campaigns using market research and campaign data to evaluate and test.
  • Work with internal stakeholders to manage campaign budgets accordingly and provide recommendations on ways to streamline and maximize overall campaign spend across all initiatives.
  • Implement testing methodologies to enhance and optimize campaigns and messages.

Requirements:

  • Strong knowledge and understanding of the paid media ecosystem.
  • Must have 3+ years hands-on experience building and managing ad campaigns in key platforms like Google Ads, Microsoft Ads, and Meta.
  • Proficiency in data analysis and reporting using data tools like GA4.
  • Experience with Salesforce and Marketing Cloud.
  • Proven experience in inbound and outbound marketing campaigns and digital marketing campaigns.
  • Strong business acumen and the ability to tie paid media strategy back to business objectives.
  • Track record of successful project planning and delivery, including excellent multi-tasking and prioritization skills.

What We Offer:

As a Marketing Consultant at Purolator Inc, you can expect a competitive salary ranging from $80,000 to $110,000 per annum, depending on your level of experience and qualifications. Our comprehensive benefits package includes health and dental insurance, retirement savings plan, and generous time off. Additionally, we offer opportunities for professional development and career advancement within our organization.

How to Apply:

If you are a motivated and results-driven professional with a passion for digital marketing, please submit your application, including your resume and a cover letter outlining your qualifications and experience. We thank all applicants for their interest; however, only those selected for an interview will be contacted.

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