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Marketing Data Insights Professional

2 months ago

Vancouver, British Columbia, Canada JD Sports Canada Full time
About the Role

We are seeking a highly skilled Digital Marketing Analytics Specialist to join our team at JD Sports Canada. As a key member of our marketing department, you will be responsible for driving business growth through data-driven insights and strategic marketing initiatives.

Key Responsibilities
  • Campaign Management:
    • Collaborate with our brand team to execute performance-driven campaigns across various channels, ensuring a unified marketing experience.
    • Work with external vendors to optimize marketing spend and achieve key performance indicators (KPIs).
    • Develop and implement email marketing strategies to engage customers and drive conversions.
  • Performance Optimization:
    • Forecast marketing channel traffic mix, volume, and budget on a monthly basis.
    • Analyze and report on campaign performance, identifying trends and opportunities to optimize marketing spend.
    • Develop and maintain dashboards to provide real-time insights and reports to the marketing team and senior management.
  • Marketing Analysis:
    • Analyze campaign performance to identify trends, insights, and opportunities to drive business growth.
    • Monitor and report on key performance indicators (KPIs) to inform marketing strategies.
    • Utilize tools and analytics platforms to track and measure campaign effectiveness.
  • Collaboration and Integration:
    • Work closely with our e-commerce trading team to drive performance in core categories and brands.
    • Collaborate with team members to deliver a communication strategy that engages target audiences and drives consumer engagement.
  • Industry Expertise and Trends:
    • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
    • Contribute to the development of the paid marketing roadmap.
Requirements
  • 5+ years of experience in a similar role.
  • Prior experience in multi-brand retail is preferred.
  • Superior time-management and prioritization skills.
  • Meticulous attention to detail and the ability to follow up on tasks without reminders.
  • Strong understanding of marketing platforms, including Google Analytics, Shopify, and Klaviyo.
What We Offer

As a Digital Marketing Analytics Specialist at JD Sports Canada, you will have the opportunity to work with a talented team of marketing professionals, driving business growth through data-driven insights and strategic marketing initiatives.