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Email Marketing Specialist

2 months ago

Toronto, Ontario, Canada Foresters Financial Full time
JOB SUMMARY

We are seeking a skilled professional to become part of our team as a Digital Marketing Specialist. In this position, you will play a crucial role in the creation and execution of email marketing initiatives, alongside managing content across digital B2B platforms. If you are enthusiastic about marketing and meet the qualifications outlined below, we invite you to explore this opportunity.

KEY RESPONSIBILITIES
  • Collaborate effectively with content creators and technical teams to grasp campaign objectives.
  • Configure, test, and launch email marketing campaigns utilizing Salesforce Marketing Cloud.
  • Design email journeys, automation processes, and drip marketing sequences.
  • Perform quality assurance checks to guarantee flawless campaign execution.
  • Deliver insightful analysis through comprehensive campaign reporting.
  • Oversee website content management and publication through Sitecore.
  • Maintain an organized content calendar for all B2B digital channels.
  • Support IT in conducting site testing across various browsers and devices.
REQUIRED QUALIFICATIONS
  • At least a Diploma in Computer Science or a related field, with 2 to 4 years of relevant experience.
  • Familiarity with Content Management Systems, preferably Sitecore.
  • Strong knowledge of HTML, CSS, and SQL.
  • Understanding of Javascript, XML, JSON, and Salesforce AMPScript.
  • Proficient in Microsoft Excel.
  • Exceptional time management skills with the ability to juggle multiple projects.
  • Outstanding communication abilities and meticulous attention to detail.