Strategic Communications Manager

3 weeks ago


Vancouver, British Columbia, Canada Langara College Full time
Job Summary

We are seeking a highly skilled and experienced Strategic Communications Manager to join our team at Langara College. As a key member of our Strategic Communications and Marketing team, you will play a pivotal role in delivering recruitment and student engagement communications and marketing activities that are industry-leading.

Key Responsibilities
  • Develop, manage, and oversee the implementation of communications and marketing materials supporting Langara's student recruitment, admissions, and retention goals for domestic, Indigenous, International, and Continuing Studies students.
  • Drive strategy to improve overall communication to current Langara students.
  • Develop and implement policies, standards, and procedures, and ensure quality control.
  • Supervise and manage unionized staff, including hiring, evaluating, and mentoring.
  • Experience working on Higher Education student recruitment and current student communication materials.
Requirements
  • Bachelor's degree in a related discipline such as Communications, Journalism, Marketing Management, or related Higher Education field.
  • Minimum five (5) years of directly related experience in managing content strategy, editing, and writing.
  • Minimum three (3) years' experience in a managerial, supervisory, or leadership role, preferably in a unionized environment.
  • Natural talent for persuasive, call-to-action-driven writing for a young audience.
  • Good knowledge of the British Columbia and Canadian education systems.
  • Exceptional English communication skills, including writing, public speaking, and presentation skills.
  • Strong analytic skills and understanding of data-driven marketing.
  • Ability to innovate, problem-solve, take initiative, exercise tact and diplomacy.
  • Ability to work independently, establishing priorities for yourself and direct reports.
  • Ability to multi-task and manage multiple projects in a fast-paced environment.
Leadership Competencies
  • Solution orientation – Makes timely decisions and advances solutions that are in the best interest of the College and our students.
  • Accountability – Fosters and demonstrates a culture of accountability and ownership.
  • Relationship intelligence – Demonstrates emotional maturity and operates respectfully in all situations and dynamics.
  • Conflict resolution – Acts with courage to take on the tough issues and conversations.
  • Mobilization of people – Empowers others to be engaged, motivated, and resilient through change.
  • Vision and strategic thinking – Energizes people around the vision and supports team alignment with the strategic plan.
  • Continuous learning – Cultivates a growth mindset and provides opportunities for development.
  • Communication – Uses personal interaction, transparency, and language to effectively build trust and commitment.


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