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Digital Marketing Manager
2 months ago
We are seeking a highly skilled Digital Marketing Manager to join our team at Sienna Senior Living. As a key member of our marketing team, you will be responsible for developing and executing cohesive digital marketing initiatives to drive top-of-funnel lead generation and brand awareness.
Key Responsibilities- Lead the planning and execution of digital marketing campaigns to drive business growth and revenue.
- Collaborate with the sales team to develop omni-channel marketing strategies that support cross-functional business goals and objectives.
- Manage relationships with digital marketing agencies and vendors to ensure seamless execution of marketing initiatives.
- Oversee the development and implementation of digital creative assets, including website UX, content, and analytics.
- Utilize data analytics tools to measure the effectiveness of digital marketing campaigns and inform marketing strategies.
- Partner with internal stakeholders to optimize digital assets and ensure alignment with overall business goals.
- Stay up-to-date with the latest digital marketing trends and strategies to ensure the organization remains competitive.
- University degree or college diploma in business, marketing, or a related field.
- 5+ years of experience in digital marketing campaign management and social channel management.
- Exceptional project management skills with strong attention to detail.
- Proactive, independent self-starter with strong analytical and influencing skills.
- Strong written and presentation abilities.
- Excellent interpersonal skills to build partnerships and source information.
- Hands-on experience with Google Analytics and other related tools.
Sienna Senior Living is a purpose-driven organization that empowers its team members to deliver excellent clinical care and elevate the resident experience. We offer a competitive salary, health and dental benefits, and a welcoming culture that values diversity and differing perspectives.
