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Marketing Associate for Lay's Brand

3 months ago

Mississauga, Ontario, Canada PepsiCo Full time

Position Overview

We are seeking a Marketing Associate to contribute significantly to the growth of our flagship brand, Lay's. The ideal candidate will assist in shaping the strategic direction and brand planning for this portfolio, ensuring creative excellence in consumer initiatives while driving commercial success to achieve both immediate and future objectives.

What We Offer:

  1. Attractive salary and a comprehensive benefits package tailored to your individual needs
  2. A vibrant and inclusive workplace culture that encourages you to bring your authentic self to work
  3. Opportunities to make a positive impact on communities and the environment through our sustainability initiatives
  4. A collaborative team environment that fosters your professional development and growth

Key Responsibilities

  1. Assist in achieving brand goals (volume, market share, and brand equity) across the Lay's trademark and its sub-brands.
  2. Interpret consumer insights and market trends, along with innovation and portfolio strategies, to generate demand and enhance market share, aiding the Marketing Manager in preparing inputs for long-term strategic planning.
  3. Lead the implementation of commercial strategies by managing key program activations from concept to execution, including communications, digital/social media strategies, media planning, in-store promotions, packaging, and more across Lay's and its sub-brands.
  4. Support the Marketing Manager in developing a strong innovation pipeline and oversee the marketing execution of this pipeline.
  5. Utilize robust analytics through performance tracking, program evaluations, and management of advertising and marketing budgets.
  6. Collaborate effectively across various internal and external teams, establishing strong partnerships with agency collaborators, cross-functional leaders, and the direct store delivery field organization.

Qualifications

  1. Minimum of a Bachelor's Degree (preferably in Business)
  2. At least 2 years of relevant marketing experience
  3. Proactive individual with a strong sense of urgency and a commitment to achieving successful outcomes
  4. Exceptional leadership and collaboration skills with the ability to cultivate strong relationships (key stakeholders include Sales, Insights, Supply Chain, Finance, R&D, Agency Teams, US/Global)

Why Choose PepsiCo

At PepsiCo, you will be part of a global network of innovators who create, distribute, and market products enjoyed by over a billion consumers daily. A career with us means engaging in a culture that values diversity and inclusion. Here, you are encouraged to be yourself, and your unique perspective can influence those around you and contribute to broader societal change. By participating, you will have the chance to learn, develop, and enhance your skills for future opportunities. Our supportive teams are dedicated to helping you achieve your professional aspirations while making a meaningful impact on people and the planet.

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