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Brand Strategist

2 months ago

Edmonton, Alberta, Canada GoodMorning Full time $10,000
Job Description

Job Title: Brand Strategist

Job Summary:

We are seeking a highly skilled Brand Strategist to join our team at GoodMorning.com. As a Brand Strategist, you will be responsible for developing and executing dynamic brand strategies to disrupt established markets and drive business growth.

Key Responsibilities:

  • Develop and execute comprehensive brand strategies to drive business growth and market dominance.
  • Lead the oversight, development, and iteration of a comprehensive product catalog to ensure alignment with brand identity and market demands.
  • Articulate compelling business cases for internal investment and collaborate with cross-functional teams to bring brand and product visions to fruition.
  • Establish and evolve impactful brand identities in partnership with our Creative team and guide cross-functional teams towards cohesive brand launches and growth.
  • Manage brand financial performance, including profit and loss responsibilities, utilizing data analytics for strategic decision-making and brand expansion.
  • Cultivate a culture of innovation and agility, responding swiftly to market trends and opportunities to ensure continuous brand relevance and growth.
  • Lead a high-performing brand management team, promoting a culture of critical thinking, agility, and continuous improvement, while fostering talent development.
  • Conduct comprehensive market and competitive analyses to inform strategic decisions and identify emerging trends that could impact brand strategy.
  • Engage and grow the brand's customer base through innovative marketing strategies and campaigns, fostering deep brand loyalty and customer advocacy.
  • Collaborate with sustainability teams to integrate eco-friendly practices and products into the brand portfolio, aligning with consumer expectations and company values.
  • Act as a brand advocate, representing and promoting the brand's values and mission in public forums, industry events, and across digital platforms.

Requirements:

  • A Bachelor's or Master's degree in Business, Marketing, Finance, Engineering, or a related field.
  • A minimum of 5 years of experience in Brand, Category, or Product Management, preferably in digital-first or consumer-focused industries.
  • Demonstrated success in strategic, analytical, and innovative thinking, especially in market analysis, brand strategy, and product management.
  • In-depth knowledge of brand strategy and digital marketing, with a strong focus on consumer engagement and market trends.
  • Exceptional leadership and team-building capabilities, adept at nurturing talent and promoting a culture of excellence and collaboration.
  • Solid analytical and problem-solving skills, with a data-driven approach to decision-making and strategy development.
  • Experienced in financial management, specifically in optimizing resources and driving brand profitability.