Digital Marketing Specialist

4 weeks ago

Montreal, Quebec, Canada SSENSE Full time

About SSENSE

SSENSE is a global technology platform operating at the intersection of culture, community, and commerce. Headquartered in Montreal, it features a mix of established and emerging luxury brands across womenswear, menswear, kidswear, and Everything ElseTM.

Job Description

As a PPC Specialist at SSENSE, you will be responsible for supporting and improving upon the paid search, shopping, app install, and display campaigns. You will strategically and operationally manage your own set of countries, drive innovative initiatives, and encourage operational excellence in your channels through best practices in mining, implementation, documentation, and monitoring.

Key Responsibilities

  • Develop and implement PPC campaign strategies (Google Adwords, Google Merchant Center, etc.)
  • Manage campaign bidding from an analytical standpoint to meet revenue, budget, ROAS (return on ad spend), and customer acquisition objectives
  • Meet or exceed monthly sales and ROAS targets, while staying within the allocated budget and adopting an incremental ROI mindset
  • Run performance testing and measure performance of various SEM experiments to maximize the return on ad spend by allocating budget and resources to the most effective strategies
  • Stay abreast of the latest PPC trends and best practices to maintain a competitive edge by leveraging new tools, techniques, and strategies that can improve channel performance

Requirements

  • A minimum of 3 years relevant experience working with SEM management, analysis, coding, and Web management, preferably in an e-commerce environment with proven success
  • Strong knowledge in Paid Media (Search, Shopping, Display, YouTube, pMax), Google Merchant Center, Google Analytics, and other SEM and statistical tools
  • Strong understanding of integrated marketing and multi-channel strategies
  • Experience building Adwords scripts is a strong plus
  • Excellent written and verbal communication skills in both English and French as French is the language in the Quebec province

What We Offer

  • Strong analytical and organizational skills
  • Proven ability to consistently perform independently and as part of a team
  • Ability to thrive in a fast-paced, performance-driven environment

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