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Digital Marketing Specialist

2 months ago

Richmond, British Columbia, Canada mizi Full time
About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at Mizi. As a Digital Marketing Specialist, you will be responsible for developing and implementing marketing strategies to promote our brand and products.

Key Responsibilities
  • Market Research: Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers to inform our marketing strategies.
  • Content Creation: Assist in the preparation of brochures, reports, newsletters, and other marketing materials to engage our target audience.
  • Event Planning: Co-ordinate special publicity events and promotions to increase brand awareness and drive sales.
  • Communication: Gather, research, and prepare communications material to effectively convey our message to our target audience.
  • Program Development: Prepare and/or deliver educational, publicity, and information programs, materials, and sessions to educate our target audience.
  • Marketing Analysis: Conduct analytical marketing studies to evaluate the effectiveness of our marketing strategies.
  • Market Research Design: Design market research questionnaires to gather data on our target audience.
  • Marketing Portfolio: Develop a portfolio of marketing materials to showcase our brand and products.
  • Customer Evaluation: Evaluate customer service and store environments to identify areas for improvement.
  • Feasibility Studies: Develop feasibility studies to identify opportunities for growth and development.
  • Online Marketing: Conduct online marketing, E-commerce, and Website promotions to increase brand awareness and drive sales.
  • Marketing Strategy: Develop marketing strategies to promote our brand and products.
  • Content Writing: Write and edit press releases, newsletters, and communications materials to engage our target audience.
Requirements
  • Education: Bachelor's degree in Marketing or a related field.
  • Experience: 3 years to less than 5 years of experience in a marketing role.
  • Personal Suitability: Efficient interpersonal skills and the ability to work effectively in a team.
  • Support for Newcomers and Refugees: Participates in a government or community program or initiative that supports newcomers and/or refugees.
  • Language: Fluency in English.
  • Work Hours: 35 hours per week.