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Lead Product Marketing Strategist

3 months ago

Vancouver, British Columbia, Canada Isarta Full time

Isarta is at the forefront of people analytics, championing a 'people-first' philosophy in business strategy. Our cutting-edge technology revolutionizes decision-making processes, empowering organizations to enhance employee engagement and achieve superior business results. As we embark on an exciting growth journey, we seek skilled professionals who can contribute to the success of both Isarta and our clients.

Reporting directly to the Vice President of Product Marketing, the Senior Product Marketing Manager will spearhead marketing initiatives for a diverse range of Isarta products, oversee the launch of new features, and collaborate with sales and marketing teams to foster growth within established accounts. You will work closely with product management, sales, marketing, and customer experience teams to articulate Isarta's unique value proposition and its impact on critical business objectives in the marketplace. We are in search of a product marketer who is strategic, collaborative, and influential across various functions, possessing a profound understanding of enterprise customers and the enterprise sales process. Your role will be pivotal in shaping strategies and executing plans that enhance our go-to-market and demand generation efforts, playing a crucial part in our organization's accelerating growth.

You will take ownership of developing and implementing product marketing strategies across different facets of our product, solution, and service offerings. This encompasses crafting positioning, defining personas, developing messaging, conducting competitive analysis, launching plans, and enabling sales activities to drive revenue growth in key business areas.

Key Responsibilities...

  • Lead efforts in positioning, persona development, messaging, market and competitive analysis, product launches, and contribute to sales and partner enablement initiatives.
  • Oversee the introduction of new product features, determining the target personas, value propositions, and messaging, while managing the cross-functional execution of the launch plan and equipping the field to communicate effectively with customers and prospects.
  • Collaborate with our customer experience team to define and communicate the value proposition for essential service offerings.
  • Support our competitive intelligence initiatives in partnership with product management, solution consulting, and sales enablement, equipping our sales and customer success teams with key differentiators against competitors.
  • Work across functions to create go-to-market strategies aimed at driving revenue growth.
  • Establish data-driven, persona-targeted buying journeys and collaborate closely with content, demand generation, and customer marketing teams to design integrated campaigns that enhance engagement and conversion rates.
  • Craft compelling narratives that inspire and drive market adoption.

Qualifications...

  • Proven experience as a B2B product marketer.
  • A flexible, proactive team player who thrives in a dynamic environment with shifting priorities.
  • Adept storyteller, strategist, and market authority.
  • A BA/BS degree in marketing, product management, technical fields, or equivalent practical experience.
  • Experience in analytics, human capital management, or marketing to HR leaders is preferred.
  • Exceptional communication and presentation skills, including writing, thought leadership, and content marketing expertise.

Core Values...

  • Hands-on approach.
  • Simplicity in processes.
  • Sense of pride in work.
  • Commitment to continuous learning.
  • Competitive spirit.

The compensation for this role will be determined based on relevant qualifications, experience, knowledge, and skills.


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