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Senior Brand Manager, Private Brands

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Mississauga, Ontario, Canada CPG Connect Full time
Marketing Job Overview: We are seeking a Senior Brand Manager to join our team at CPG Connect. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive brand strategies that drive brand growth, market share, and customer loyalty. This role involves leading cross-functional teams, managing brand budgets, and ensuring brand consistency across all marketing channels. If you have a strong background in brand management, a deep understanding of consumer behavior, and a passion for building and nurturing brands, we encourage you to apply. Key Responsibilities: * Create and execute brand strategies that align with company goals and market opportunities. * Conduct thorough market research and analysis to identify trends, opportunities, and competitive insights. * Plan, develop, and execute multi-channel marketing campaigns to enhance brand awareness and engagement. * Manage brand budgets, ensuring efficient allocation of resources and maximizing ROI. * Participate in the development of brand plans that include identifying growth opportunities/channel development, communication strategies, and in-store programs, leading projects in these areas, ensuring effective and efficient delivery, on time and within budget. * Work closely with sales, marketing, and other internal teams to ensure cohesive brand messaging and execution. * Monitor and analyze brand performance metrics, adjusting strategies as needed to achieve targets. * Ensure consistent brand messaging and visual identity across all marketing materials and channels. Requirements: * 5+ years of Brand Management experience within the Canadian CPG industry. * Understanding of business management responsibilities within the Canadian grocery industry (experience in trade fund management, analytical skills as examples). * Ability to analyze data and synthesize key performance drivers for the leadership team, with a bias for action to address issues. * Strong working knowledge of PC applications including MS Office (Outlook, Excel, Word & PowerPoint). * Proven project management ability with a bias for action. We offer a comprehensive benefits package including health insurance, retirement plan, and adjusted work hours.