Senior Copywriter
1 day ago
At Joe Fresh, we're seeking a talented Senior Copywriter to craft compelling brand-right creative copy that resonates with our customers. As a key member of our marketing team, you'll work closely with our Art Director and Graphic Designers to develop and execute content that drives engagement and sales.
Key Responsibilities:- Develop and edit accurate, regulatory-compliant, and persuasive customer-focused copy for Joe Fresh across print and digital channels.
- Ensure that Joe Fresh's mission and vision are effectively communicated through storytelling and product education.
- Translate the marketing team's business priorities into compelling content that drives results.
- Participate in and contribute to creative and cross-functional meetings to drive innovative ideas.
- Coordinate all translation and approvals to ensure seamless execution.
- Proofread and edit all consumer-facing content to ensure accuracy and quality.
- Campaign concepting for key apparel launches and partnership collaborations to drive brand awareness and sales.
- Provide a strong point of view on our brand voice and tone to ensure consistency across all channels.
- Exceptional English creative writing, editing, and grammatical skills with a keen eye for detail.
- Excellent verbal communication skills to effectively collaborate with cross-functional teams.
- Understanding of fashion terminology, trends, and style to create content that resonates with our target audience.
- Ability to work independently and as part of a team, managing multiple initiatives simultaneously.
- Creative problem-solving skills with a strong work ethic and ability to work in a fast-paced team environment.
- Flexible and able to shift priorities quickly, with strong organizational and time management skills.
- Demonstrated proficiency in writing across all channels, with a strong understanding of industry best practices and expertise in digital content creation and digital marketing.
- Ability to present and justify creative ideas and concepts against the creative brief.
- Knowledge of the marketplace and industries we operate in, creative strategy, and the competitive landscape.
- A passion for big idea thinking and consumer-centric storytelling, with a portfolio of work demonstrating your ability to craft stories that bring content marketing to life for relevant audiences.
- Fluency in digital best practices and content trends.
- Agency background with experience in developing and executing marketing campaigns.
- Ability to work in French, a definite asset for our bilingual team.
We're committed to building a talented team that champions collaboration, kindness, and inclusivity. If you're a creative and innovative individual who is passionate about storytelling and content marketing, we encourage you to apply today.
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