Marketing Technology Strategist

4 weeks ago

Toronto, Ontario, Canada William Thomas Digital Full time
About William Thomas Digital

We are a leading digital messaging and CRM agency, recognized as one of Canada's Fastest-Growing Companies. Our mission is to push marketing technology to its limits to deliver human-first 1:1 experiences that drive business for our clients while making the world a bit happier.

About the MarTech Architect Role

We are seeking a Marketing Technology Architect to lead enterprise marketing technology implementation and transformation projects. As a thought leader in using technology and content to connect with consumers in meaningful ways, you will serve as a liaison between strategy, account management, and operations teams to design and deliver high-quality, scalable technical solutions.

Key Responsibilities
  • Architecting and designing marketing technology solutions that bridge business and technology requirements using various marketing technology platforms.
  • Gathering business, marketing, and technical requirements to craft a comprehensive and scalable solution.
  • Developing integrated technology blueprints across all areas of marketing technology with clients' existing technology stacks and recommending new technology choices that meet clients' requirements.
  • Architecting data feeds, platform configuration, and components needed to run complex automated email campaigns.
  • Wearing multiple technology hats across systems integration, technology solution design, and implementation.
  • Breaking down large-scale projects into manageable tasks and evaluating which Marketing Cloud components and other technology products and frameworks to use to bring personalized experiences to life.
  • Maintaining a solid grasp of digital trends, emerging technologies, and how consumers use them, marketing trends, and industry dynamics.
  • Working closely with account leadership and providing technical leadership internally and externally to help define strategic opportunities for digital in the overall context of a client's marketing communications plan.
  • Mapping out best-practice architecture and implementation plans of marketing automation/digital marketing platforms.
  • Creating and delivering presentations to C-suite level audiences and cross-functional teams, including marketing and IT leadership.
  • Performing rapid analysis and decomposition of complex business information into technical process components, including in-depth technical architecture diagrams.
  • Leading discovery and elaboration workshops, which includes the facilitation of large audiences, solution presentations, and prototype demonstrations.
  • Certified and expert-level hands-on knowledge in Salesforce Marketing Cloud, Adobe Campaign, and other relevant platforms.
  • Strong knowledge of APIs, integrations, and database architecture.
  • Leading, motivating, and training a team of implementation engineers and consultants.
Requirements
  • Endless curiosity and expert knowledge around how marketing technology delivers on personalized customer experiences.
  • 6+ years of experience, including agency or consulting experience.
  • Excellent interpersonal skills, with the ability to conceptualize and communicate highly detailed technical concepts to technical and non-technical audiences.
  • Experience in a technical leadership role designing, building, and executing complex automated campaigns in a leading ESP, such as Salesforce Marketing Cloud/ExactTarget, Oracle Responsys, or Eloqua.
  • Experience leading enterprise-scale digital transformation projects and a solid understanding of solution design and architecture, relational database concepts, data management, segmentation, and ETL best practices, scripting and query development, web analytics, customer data platforms, and MarTech stack architecture.

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