Senior Content Strategist

1 month ago

Toronto, Ontario, Canada Thumbtack Full time

About the Role

We're seeking a seasoned content strategist to help scale high-impact educational content across key product surfaces. This role will work horizontally across several product teams to scale content, manage content for new GenAI-supported experiences, and drive product positioning and communication strategy alongside design, product, and marketing partners.

Responsibilities

  • Develop and oversee content strategies that train GenAI models, advising on practical and effective implementation.
  • Scale educational content across key product surfaces.
  • Design, write, edit, test, and improve content across multiple touchpoints, including product flows, navigational elements, product names, tutorials, and notifications.
  • Collaborate with cross-functional teams, including designers, data analysts, researchers, engineers, product managers, and marketing team members.
  • Demonstrate excellent communication skills and the ability to influence product decisions, team direction, and strategy.
  • Provide and solicit feedback from UX design peers and contribute to the team through mentoring, onboarding, and crit participation.
  • Ensure a consistent voice and tone across Thumbtack product content.
  • Understand the relationship between business goals and user needs.

Must-Have Qualifications

  • 5+ years of professional writing experience.
  • 4+ years of experience in UX writing or content design.
  • Excellent writing and editing skills.
  • Proven ability to collaborate successfully with design and product partners.
  • Ability to articulate your rationale clearly.
  • Ability to work independently, juggle multiple work streams, and deliver on tight timelines.
  • Portfolio of writing samples.

Benefits & Perks

  • Virtual-first working model coupled with in-person events.
  • 20 company-wide holidays, including a week-long end-of-year company shutdown.
  • Library (optional use collaboration & connection hub) in San Francisco.
  • WiFi reimbursements.
  • Cell phone reimbursements (North America).
  • Employee Assistance Program for mental health and well-being.

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