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Strategic Marketing and Communications Specialist

2 months ago

Kitchener, Ontario, Canada University of Waterloo Full time

Job Summary:

The University of Waterloo is seeking a highly skilled and experienced Strategic Marketing and Communications Specialist to join our team. As a key member of our Faculty, you will be responsible for developing and implementing strategic marketing and communications plans to attract and retain top graduate students.

Key Responsibilities:

  • Marketing Planning and Strategy: Develop, advise on, and implement the Faculty graduate recruitment strategy, with particular attention to customized tactics for individual programs.
  • Research and Analysis: Research and identifies the most effective digital media channels to reach prospective students for our various programs, including social media engagement and advertising.
  • Content Development and Implementation: Maintain Science faculty-level graduate webpages; ensures accuracy in program descriptions and details across all communication channels, including department webpages, and in the Graduate Studies Calendar.
  • Testimonial Storytelling: Identifies and produces student, professor, employer, alumni and other appropriate testimonial stories in liaison with the academic units to create customized content to support a variety of research areas.
  • Engagement and Facilitation: Collaborates, supports, and provides backup on various Science and University communication initiatives, either directly or indirectly related to graduate recruitment.

Requirements:

  • Education: University degree, in a field related to communications and marketing (e.g., English, communication studies, marketing, media studies); graduate degree strongly preferred.
  • Experience: Communications and/or marketing professional with demonstrable working knowledge of digital communications tools. Previous work experience in a post-secondary institution is required; experience studying and/or working within graduate studies is a strong asset.
  • Skills: Proven excellent writing, editing, and proofreading skills. Experience developing marketing plans based on research and data analysis. Strong sense of design and creative choices to support brand and messaging. Creative and critical thinking, as well as problem-solving skills. Experience and creative abilities with photography and video production is an asset. Experience building and maintaining a strategic social media engagement plan. Knowledgeable in the design of surveys; experience using various digital marketing tools such as Google Analytics, Google Adwords, Facebook ads. Experience in event planning and execution.

What We Offer:

The University of Waterloo is committed to accessibility for persons with disabilities. We offer a competitive salary and benefits package, as well as opportunities for professional development and growth.