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Social Media Marketing Specialist
2 months ago
SUNPAN is a leading home furnishings company dedicated to delivering exceptional experiences through the passion and enthusiasm of our team. As a fast-growing industry leader, we pride ourselves on our commitment to diversity, excellence, and the professional growth of our employees.
We are a Great Place to Work certified company, offering a thriving environment where creativity and innovation are encouraged. We invite individuals who excel in these areas to explore career opportunities across various departments and join a company that values and nurtures its talent.
About the RoleWe are seeking a talented and motivated individual to join our dynamic team as a Content & Social Media Specialist. The ideal candidate will be a natural storyteller who lives and breathes social media, with a proven track record of audience growth and engagement.
The Content & Social Media Specialist will work closely with the Digital Marketing & Communications Manager to drive SUNPAN's brand across social media platforms. Key responsibilities include:
- Managing and publishing original, high-quality content across social media platforms (Instagram, Facebook, Pinterest, LinkedIn, etc.).
- Taking ownership of social media strategy and media planning, collaborating with the team to drive SUNPAN's brand and product narratives.
- Building and implementing a social media content calendar to ensure consistent, engaging posts, including promoted posts and stories to boost brand awareness.
- Analyzing data and metrics to create weekly and monthly reports on web traffic, user engagement, and ROI, using insights to optimize content.
- Collaborating with the video content creator to produce engaging video content for social media platforms.
- Managing the influencer program and tracking earned media mentions.
- Responding to comments and questions on social media posts, engaging with the design community, and curating third-party image submissions for social media and catalog use.
- Conducting research on industry and consumer trends to continuously improve SUNPAN's social strategy and playbook.
- Working with cross-functional teams to execute campaigns.
- Taking ownership of the monthly company newsletter and collaborating with HR and the CEO's office for internal news dissemination.
- Working during select weekends and evenings for trade shows and events to manage live social media coverage.
To be successful in this role, you will need:
- A post-secondary degree in Communications, Public Relations, Creative Writing, Business, or Journalism.
- 4+ years of experience in social media marketing, content creation, and influencer management.
- Proficiency in Canva, Adobe Creative Suite, social media scheduling tools, and digital analytics.
- Strong content creation skills with a passion for storytelling, and hands-on experience with graphic design, photo editing, and video content production.
- Excellent verbal and written communication skills, with the ability to engage with internal and external stakeholders professionally.
- Adaptability and willingness to work evenings and weekends during key trade shows or events.
SUNPAN is an equal opportunity employer, and we believe that diversity is the reason behind our success. We are committed to fair and accessible employment practices.
In accordance with the Ontario Human Rights Code and Accessibility for Ontarians with Disabilities Act, accommodation will be provided in all parts of the hiring process. Applicants should make their needs known by contacting us in advance. Our HR department will consult with you so that arrangements can be made for reasonable accommodation.
