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Marketing Specialist

2 months ago

Montreal, Quebec, Canada ABB Full time
About the Role

This position reports to the EL Product Marketing Manager and is responsible for developing and executing local marketing plans for the Canadian market of the assigned business line's product groups, segments, and solutions, that are aligned with business goals, industry product goals, and overall strategy of ABB Electrification.


Key Responsibilities
  1. Develop and Execute Local Marketing Strategies

Plan, execute, and ensure a successful events and exhibitions participation from identification stage to closure, aligning with industry product and business line goals and broad ABB strategy.


Collaborate with Management

Work with management to define the event strategy, aligning with the communications team on messaging, content, operations, activation, and tracking for both external and internal events.


Event Planning and Management

Plan and manage timelines, event resources/agencies, suppliers, and budget per event, ensuring lead collection onsite and planning follow-up with stakeholders.


Event Evaluation and Optimization

Analyze the effectiveness of our event initiatives, collect, and provide timely evaluations of various event activities, and make recommendations to optimize our end-to-end event experience.


Communication and Governance

Work with communications and the automation manager to ensure that proper tracking and post-show nurture campaigns are in place, and be responsible for event governance, suppliers, and tools.


Business Alignment and Communication

Work with Country Communicators to ensure local business communication plans and campaigns are aligned with the global marketing communications strategies, plans, and campaigns, and develop and manage effective, timely, and relevant internal communications for sales channels.


Message Compliance and Consistency

Ensure message (e.g. value propositions) and branding compliance and consistency.


Requirements
  • Education

University degree.


Experience

More than 5 years of industry experience in relevant marketing communication positions, including industry experience and project management.


Skills

Appreciation for working in international environments (strong intercultural skills), excellent copywriting and editing skills, able to simplify complex technical contents into appealing marketing messages and contents, bilingual French and English, and proven results in managing B2B events.


Collaboration and Teamwork

Strong strategic mindset, able to work with the PMM and PMS to deliver great trainings and in-house events to our customers, strong collaboration skills and team spirit, market data collection skills, and professional presence with sales and suppliers and external partners.


Benefits
  • Retirement Plan
  • Accident Insurance
  • Healthcare Plan
  • Wellbeing Program