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Automotive Marketing Strategist

3 months ago

Burlington, Ontario, Canada Groupe Touchette Inc. Full time

The Marketing Manager at Groupe Touchette Inc. plays a crucial role in orchestrating the marketing budget, overseeing expenditures (ROI), and spearheading a comprehensive marketing strategy across multiple channels. This strategic position also involves managing the dealer program and the exclusive tire initiative, while formulating a marketing plan tailored for the retail sales sector.

Key Responsibilities

  • Establish and outline the marketing budget for the dealer and exclusive tire programs;
  • Effectively oversee the Marketing Funds initiative and develop a marketing strategy in collaboration with original equipment manufacturers (OEMs);
  • Engage with dealerships and OEMs to discuss and refine marketing strategies;
  • Identify program features and value propositions for the dealer segment;
  • Collaborate with various automotive manufacturers to create and execute omni-channel B2C marketing campaigns;
  • Contribute to the marketing strategy for the retail sales channel by focusing on branding, program attributes, value propositions, activity schedules, and media campaigns;
  • Work closely with the Finance Department to conduct thorough ROI analyses for promotions and campaigns;
  • Partner with key customers to enhance tire sales and drive strategic initiatives;
  • Participate in the launch of new products by defining product characteristics, planning promotional visuals, and updating product catalogs;
  • Organize promotional events and establish a promotional calendar;
  • Coordinate new developments with IT, manage web agencies, and oversee design firms;
  • Support the expansion and success of B2C tire eCommerce platforms, utilizing tools like Google Analytics and Google Ads to boost conversion rates.

Success Factors

  • Expertise: A University degree in business administration with a focus on marketing is essential, along with extensive experience (10 years) in business development and marketing. A strong passion for marketing and a keen interest in the automotive sector, particularly in tire distribution, are vital;
  • Language Skills: You possess excellent communication skills and a creative flair for crafting messages for diverse audiences in both French and English (oral and written). *(Bilingualism is essential for candidates based in Montreal. If located in Burlington, only English proficiency is necessary)*;
  • Technical Proficiency: Proficiency in the Microsoft Office suite, particularly with intermediate Excel functionalities (such as pivot tables and formulas), is required. Familiarity with social media platforms and graphic design software is also beneficial;
  • Leadership Qualities: You exude confidence and credibility, motivating your colleagues through your enthusiasm and management skills. Your collaborative spirit encourages your team to embrace new initiatives;
  • Client Focus: Your analytical mindset enables you to discern client needs. With exceptional interpersonal and communication abilities, you excel at establishing business relationships that enhance company revenue;
  • Organizational Skills: You are adept at managing stress in a fast-paced environment, prioritizing tasks to meet deadlines, and guiding your team towards achieving their goals.

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