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Digital Marketing Manager

2 months ago

Markham, Ontario, Canada Sienna Senior Living Full time
Senior Digital Marketing Role at Sienna Senior Living

We are seeking a highly skilled and experienced Digital Marketing Manager to join our team at Sienna Senior Living. As a key member of our marketing team, you will be responsible for developing and executing cohesive digital marketing initiatives to drive top of funnel lead generation and brand awareness.

Key Responsibilities:

  • Lead the planning and execution of digital marketing campaigns to drive business growth and revenue.
  • Collaborate with the sales team to develop omni-channel marketing strategies to support cross-functional business goals.
  • Manage relationships with digital marketing agencies and vendors.
  • Oversee the digital creative process, ensuring timely delivery of assets and initiatives launch on schedule.
  • Develop and manage digital marketing calendars for paid and owned channels.
  • Own social channel strategy, management, and execution.
  • Lead website UX, content, analytics, and post-campaign analysis in collaboration with the digital agency and business insights team.
  • Utilize data analytics tools to measure efficiency and effectiveness of digital marketing campaigns.
  • Partner with internal colleagues and external vendors to optimize digital assets for the organization.
  • Stay up-to-date with digital marketing trends and strategies, and competitive landscape.

Requirements:

  • University degree or college diploma in business, marketing, or related field.
  • 5+ years of relevant work experience in digital marketing campaign management and social channel management.
  • Exceptional project management skills with strong attention to detail.
  • Proactive, independent self-starter, and resourceful.
  • Strong ability to prioritize multiple projects and meet deadlines in a fast-paced environment.
  • Business acumen skills, including budget management and strategic tradeoffs.
  • Strong written and presentation abilities.
  • Excellent interpersonal skills to build partnerships and relationships.
  • Hands-on experience with Google Analytics and other related tools.

Sienna Senior Living is committed to employment equity, diversity, and inclusion in the workplace. We welcome applications from qualified candidates who share our values and are passionate about delivering exceptional care and services to our residents.