Social Media Engagement Lead

1 month ago

Montreal, Quebec, Canada Ubisoft Full time
Company Overview

Ubisoft is home to 19,000 dedicated professionals across more than 40 locations globally, united by a mission to enhance players' experiences through innovative and unforgettable gaming adventures. Our commitment to diversity and inclusion fosters an environment where various backgrounds and perspectives contribute to creating immersive worlds for both players and teams. If you are passionate about tackling transformative challenges, leveraging cutting-edge technologies, and redefining entertainment, we welcome you to be part of our exciting journey.

Position Overview

The Local Social Engagement Manager is responsible for orchestrating all marketing initiatives related to Ubisoft's strategic portfolio within their region. This role focuses on cultivating reach and engagement with local player communities through social media channels, thereby driving acquisition, retention, and monetization in alignment with Global Marketing strategies. The manager oversees the local social landscape by disseminating content from Central teams while also crafting a unique local voice through the creation and publication of original content, either internally or in collaboration with partners.

Key Responsibilities:
  • Serve as the primary liaison for managing social media platforms (Facebook, Twitter, Instagram, TikTok, Threads) within the territory, working closely with the Global Social Media team to coordinate a local content calendar for Ubisoft brands.
  • Global Content Management:
    • Disseminate content provided by Global Teams, localizing text as needed (e.g., translating to FR-CA) and posting on FB, IG & X using the social posting tool while ensuring the accuracy of reporting dashboards.
  • Local Content Strategy:
    • Design local social strategies for new releases and top-performing live games, including a content outline with defined KPIs (Impressions, Views, Engagement%) to support key products in conjunction with the Global calendar. Plan social content production either internally or through partners (e.g., social agencies, content creators).
    • Provide on-demand local posting support for active live games, back catalog products, and corporate or multi-brand content.
    • Oversee the local content creation budget in accordance with financial protocols.
  • Local Content Development:
    • Enhance local product strategies and live games with social content created internally or by partners, ensuring alignment with product positioning, tone, and premium presentation, while maintaining a consistent local social content approach.
    • Gain proficiency in creative software (Adobe Photoshop & Premiere Pro) to facilitate the internal creation of local social content.
    • Manage relationships and briefs with agencies and partners to support local initiatives.
  • Maintain a positive presence on local social channels by engaging with comments in line with internal guidelines.
  • Collaborate effectively with other local teams (Creators, Communications) to support and amplify relevant initiatives.
  • Performance Reporting:
    • Monitor local plan execution against established milestones.
    • Contribute to Regional Newsletter updates by highlighting key local support activities.
    • Provide monthly performance summaries of local social channels for Global & Local posts, along with key insights.
    • Share creative best practices and content with other Regional & Local Social Media teams.
  • Additional Duties:
    • Exhibit a positive attitude while working independently and collaboratively with teams both locally and internationally.
    • Conduct Quality Checks for FR-CA assets based on Global standards to ensure accuracy and correctness of translations.
    • This hybrid role requires regular office attendance.
    • Perform additional tasks as requested that fall within the scope of social engagement.
Your Key Performance Indicators (KPIs) will include:
  • Achievement of Global fiscal year objectives.
  • Execution of local social plan post volume and impressions/views.
  • Timely delivery of Reporting as per agreed schedules.
  • Personal fiscal year objectives.
Qualifications:

Essential Requirements:
  • Team-oriented and collaborative mindset.
  • Experience in Social Media and/or Community Management.
  • In-depth understanding of Social Media best practices (content, publishing guidelines, algorithmic principles, etc.) and KPIs.
  • Proficiency in photo and video editing software (Adobe Creative Suite, including Photoshop, Premiere Pro & CapCut).
  • Able to manage creative resources from briefing through to approval.
  • Strong writing and copyediting skills.
  • Analytical capabilities to assess campaign performance.
  • Excellent coordination and collaboration skills, open to constructive feedback.
  • Comprehensive knowledge of the Canadian market and its nuances.
Ubisoft is committed to providing equal employment opportunities to all individuals, regardless of gender, ethnicity, religion, sexual orientation, social status, disability, or age. We strive to foster an inclusive work environment that reflects the diversity of our player community.
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