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Digital Marketing Strategist

3 months ago

Vaughan, Ontario, Canada CaesarStone, Ltd. Full time

Company Overview

As a trailblazer in Quartz Surfacing solutions, Caesarstone has revolutionized the global countertop market. Our commitment to quality, passion, and hard work drives us to transform the surface industry while fostering empowered teams and delivering exceptional customer experiences.

With a robust presence in over 50 countries and our global headquarters in Israel, we operate four advanced manufacturing facilities across the USA, Israel, and India. Our North American headquarters is situated in Charlotte, NC, enabling our teams to effectively serve clients across the USA and Canada.

At Caesarstone, we recognize that our employees are the foundation of our success. We prioritize hiring individuals who are innovative, dedicated, and disciplined. We offer a variety of career opportunities, competitive salaries, exceptional benefits, and a collaborative company culture.

Position Overview

The Digital Marketing Manager will be a highly creative professional responsible for spearheading digital transformation initiatives for Caesarstone, Canada. This role encompasses the development, planning, and execution of comprehensive digital marketing strategies across Owned and Paid channels. Key responsibilities include formulating and implementing the brand's social media and digital marketing campaigns, overseeing Marketing Automation, and managing website activities to align strategies with brand health and business objectives.

Key Responsibilities:

  • Strategic Business Management: Utilize data to enhance the consumer experience across digital and social platforms, integrating online and offline activities. Analyze digital data for consumer insights that inform strategic decisions.
  • New Product Integration: Develop and execute communication strategies for new product launches across all owned digital platforms.
  • Performance Measurement: Establish KPIs and ROI metrics, reporting on digital marketing activities and performance against set objectives, providing insights for continuous improvement.
  • Content Management: Oversee updates across websites, including blogs and imagery, utilizing WordPress CMS. Collaborate with global teams to troubleshoot technical issues related to website management.
  • Marketing Strategy Execution: Plan and implement all Paid and Owned marketing strategies, including SEO/SEM, email marketing, and social media campaigns.
  • Agency Collaboration: Manage relationships with agencies and vendor partners, ensuring alignment with brand messaging and marketing objectives.

Consumer Insights & Analytics:

  • Extract actionable insights from diverse data sources to inform business strategies and identify growth opportunities.
  • Maintain an expert understanding of the market landscape, including competitive analysis and category drivers.

Integrated Marketing Collaboration:

  • Work collaboratively with cross-functional teams to develop annual marketing plans that create cohesive multi-channel customer experiences.
  • Support the launch of new products by developing digital strategies and rollout plans.

Qualifications:

  • Bachelor's degree in Marketing or a related field.
  • 5+ years of experience in marketing management, preferably in the Luxury or Prestige sector.
  • Proven experience in leading SEO/SEM, email marketing, social media, and display advertising campaigns.
  • Strong analytical skills with proficiency in Google Analytics and Salesforce Marketing Cloud.
  • Excellent communication skills, both written and verbal.
  • Ability to work independently and collaboratively within a team environment.

Caesarstone is an equal opportunity employer committed to diversity and inclusion.

We are dedicated to creating an inclusive and accessible environment for all employees.