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Social Media Specialist

2 months ago


Hamilton, Ontario, Canada Aitchison college of technology & Health sciences Inc. Full time
About the Role

We are seeking a highly skilled Social Media Specialist to join our team at Aitchison College of Technology & Health Sciences Inc. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive social media strategy that aligns with our business objectives.

Key Responsibilities
  • Develop and execute a social media strategy that increases brand awareness, engagement, and conversions.
  • Manage and maintain our social media presence across multiple platforms, including Facebook, Twitter, Instagram, and LinkedIn.
  • Create and curate high-quality content that resonates with our target audience, including blog posts, videos, and infographics.
  • Monitor and analyze social media metrics to track performance and adjust our strategy accordingly.
  • Collaborate with cross-functional teams to ensure social media efforts are aligned with overall business objectives.
  • Stay up-to-date with the latest social media trends and best practices to ensure our strategy remains effective.
Requirements
  • 1-2 years of experience in social media marketing or a related field.
  • Proven track record of developing and executing successful social media campaigns.
  • Excellent communication and writing skills to create engaging content and interact with our audience.
  • Strong analytical skills to track and analyze social media metrics.
  • Ability to work independently and as part of a team to achieve business objectives.
Preferred Qualifications
  • Experience with social media management tools such as Hootsuite or Sprout Social.
  • Knowledge of Google Analytics to track website traffic and conversions.
  • Basic design skills to create visually appealing content.
What We Offer
  • A competitive salary and benefits package.
  • Opportunities for professional growth and development in a dynamic and innovative company.
  • A collaborative and supportive work environment that values diversity and inclusion.