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Visual Communications Designer

3 months ago


Old Toronto, Ontario, Canada White Bay Full time
Visual Communications Designer | Wellness Sector | Hybrid Role | Competitive Salary + Benefits

About the Company

White Bay is a pioneering organization in the wellness sector, committed to delivering high-quality health products that enhance the well-being of its clientele. With a steadfast dedication to excellence, innovation, and ethical practices, this company has built a reputable brand in the industry. The creative division is essential in maintaining a strong and relevant brand identity in a rapidly changing market.

Position Overview

We are seeking a dedicated and talented Visual Communications Designer to become a vital part of the Creative Services team. The successful candidate will collaborate with a diverse group of creative professionals to translate the brand's vision into striking visual content. This role encompasses the design of various materials, including packaging, digital assets, and marketing materials, while ensuring brand coherence and visual effectiveness. The Visual Communications Designer will play a key role in both the strategic and creative dimensions of projects, significantly influencing the company's brand visibility.

Key Responsibilities

  1. Create visually compelling and effective designs for multiple platforms, including print, digital, and packaging.
  2. Work in partnership with writers, illustrators, and other creatives to produce cohesive and engaging content that reflects the brand's vision.
  3. Ensure brand consistency across all design initiatives, adhering to established brand guidelines.
  4. Engage in brainstorming sessions, contributing innovative ideas that enhance the overall design approach.
  5. Collaborate closely with the marketing department to develop promotional materials that support product introductions and marketing initiatives.
  6. Prepare and finalize files for both print and digital production, ensuring top-quality output.
  7. Stay informed about design trends and industry best practices to continually enhance the brand's visual representation.

Qualifications

  1. Bachelor's degree in Graphic Design, Visual Arts, or a related discipline.
  2. A minimum of 2 years of experience in graphic design, with a robust portfolio demonstrating a range of design projects.
  3. Proficiency in design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign).
  4. Strong grasp of typography, color theory, photography, and layout principles.
  5. Ability to manage multiple projects concurrently and meet tight deadlines.
  6. Experience in Motion Graphics is highly advantageous.
  7. A meticulous eye for detail and a passion for producing high-quality designs.
  8. A standout portfolio showcasing your design expertise.

This position offers an exciting opportunity to be part of a dynamic and innovative company in the wellness industry. If you are a skilled Visual Communications Designer looking to make a significant impact and collaborate with a talented team of creatives, we encourage you to consider this role. Bring your creativity and skills to help shape the visual identity of a brand dedicated to promoting health and excellence.