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Marketing Specialist

3 months ago

Vaughan, Ontario, Canada SPC Student Price Card Full time

Marketing Specialist Reporting to:
Director of Digital & Brand Strategy
We are looking for a versatile and proactive Marketing Specialist to become a part of our dynamic team.

The ideal candidate will have a comprehensive set of marketing skills and experience, including a strong command of AI tools and technologies.

This position demands creativity, strategic insight, and the capability to collaborate effectively across various departments to enhance brand visibility and drive growth.


HERE'S HOW YOU WILL IMPACT SPC:
Marketing Strategy and Planning:
Assist in the formulation and implementation of marketing strategies and campaigns.
Conduct market analysis to pinpoint trends, competitive dynamics, and growth opportunities.
Work alongside team members to strategize and coordinate marketing initiatives.
Monitor and evaluate the success of marketing campaigns and initiatives.
Compile regular reports on key performance indicators, offering insights and suggestions for enhancement.
Leverage AI tools to improve market research and predictive analytics.

Content Creation and Management:
B2B Content Development:
Create, implement, and oversee high-quality B2B content that aligns with marketing strategies and objectives, including white papers, case studies, and eBooks.

Blog Management:

Compose and refine blog entries that captivate the target audience, enhance SEO rankings, and increase website traffic.

Collaborate with team members to maintain a consistent posting schedule.

Infographics:
Design and create infographics to visually convey data and information, simplifying complex concepts for easy understanding and sharing across various platforms.

Research Findings:

Develop comprehensive reports and presentations based on research outcomes, ensuring accurate interpretation and effective communication of data to stakeholders.

Ensure all content adheres to brand guidelines and messaging.
Utilize AI tools to refine content strategies and automate content generation.

Digital Marketing:
Oversee and enhance digital marketing campaigns, including SEO, SEM, social media, and email marketing.
Track and report on the performance of digital initiatives, using analytics to guide future strategies.
Stay informed about digital marketing trends and best practices.
Utilize AI technologies to improve targeting, personalization, and campaign automation.

Event Planning and Coordination:
Assist in the organization and execution of company events, trade shows, and webinars.
Manage logistics, promotional activities, and post-event follow-up.
Ensure events align with marketing objectives and brand standards.
Establish and enforce guidelines for contests and promotional events.

Public Relations and Communications:
Craft compelling copy for all campaigns to ensure consistent messaging across all channels, utilizing AI tools to enhance effectiveness.
Develop and disseminate press releases, media kits, and other PR materials.
Foster and maintain relationships with media contacts and industry influencers.
Monitor media coverage and address any potential PR challenges.

Research:
Conduct market research to uncover new opportunities and trends.
Analyze competitor activities and strategies.
Collect and interpret data to inform marketing strategies and decisions.
Stay updated on industry developments and emerging technologies.
Employ AI-driven research tools to gain deeper insights and enhance competitive analysis.

Collaboration and Teamwork:
Work closely with cross-functional teams, including sales, product development, and customer service.
Provide marketing support to other departments as required.
Encourage a collaborative and innovative team environment.

THE SOFT SKILLS YOU BRING TO THE TEAM:

Adaptability:
Ability to adjust to shifting priorities and manage multiple tasks.

Initiative:
Proactive approach to tasks and problem-solving.

Collaboration:
Strong ability to work with team members and across departments.

Analytical Thinking:
Capacity to analyze data and derive actionable insights.

Customer Focus:
Understanding of customer needs and dedication to providing excellent service.

Creativity:
Innovative thinking and ability to generate new ideas.

Time Management:
Efficiently managing time and meeting deadlines.

Technological Proficiency:
Familiarity with AI tools and their application in marketing.

WHAT YOU CONTRIBUTE TO THE TEAM:

A Bachelor's degree in Marketing, Communications, Business, or a related field. 4-6 years of experience in a marketing role, preferably in a generalist capacity.

Strong written and verbal communication skills.

Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems, email marketing platforms). Knowledge of digital marketing tactics and best practices.

Creative thinking and problem-solving abilities.
Excellent organizational and project management skills.
Ability to work independently and as part of a team.
Strong attention to detail and commitment to quality.
Experience with AI tools and technologies in a marketing context.

HERE'S WHAT SPC OFFERS:
VIP SPC Membership - Shop like a Student
Out of Office – Vacation and Personal Days
Health Benefits - Health Spending Account, Dental, Drug, Travel and Group Insurance Coverage
SPC University - Develop your skills with a corporate Coursera subscription
Be Social - Company Sponsored Events both virtual and in-person
Early Friday, Every Friday – we like to think it's summer year-round
Flexible Work – remote or in-person – it's up to you

HOW WE WORK:
You are valued not only for your experience and skillsets but also for your growth mindset and attitude.

We operate as a flat organization, collaborating as a team and presenting ourselves authentically every day.

Our team understands that creative solutions require diverse approaches to thinking and life experiences.
SPC is an equal opportunity employer and values diversity within our organization.

Our hiring process is inclusive of all candidates regardless of their race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Accommodations are available upon request for all aspects of the selection process.
It's perfectly fine if you don't meet all our requirements. Only a small percentage of candidates will ever meet every single requirement listed in most job postings.
If you've read this far, click Apply Now.