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Marketing Communications Specialist

3 months ago

Brampton, Ontario, Canada Axis Transportation Training Centre Ltd. Full time
Position Overview

The Digital Marketing Coordinator at Axis Transportation Training Centre Ltd. plays a crucial role in enhancing our communication efforts and marketing strategies. This position requires a blend of creativity and analytical skills to effectively promote our services.

Key Responsibilities
  • Develop Communication Strategies: Formulate and implement effective communication plans that resonate with our target audience.
  • Evaluate Marketing Programs: Assess the effectiveness of existing marketing strategies and suggest improvements.
  • Content Creation: Prepare various written materials, including reports, briefs, and website content, to ensure clear communication of our objectives.
  • Public Relations: Manage the dissemination of information to the public and maintain relationships with media outlets.
  • Market Research: Conduct comparative studies on marketing strategies for our services and gather insights to inform future campaigns.
  • Client Consultation: Advise clients on effective advertising and promotional strategies tailored to their needs.
  • Event Promotion: Publicize workshops, meetings, and events to enhance community engagement and fundraising efforts.
  • Team Supervision: Oversee the work of professional staff and support personnel, ensuring effective collaboration.
  • Administrative Duties: Perform essential administrative tasks to support the marketing department.
  • Digital Database Management: Maintain and manage our digital marketing database to optimize outreach efforts.
Qualifications
  • Education: Completion of post-secondary education in a relevant field.
  • Experience: Previous experience in a marketing role is considered an asset.
  • Work Hours: Flexible working hours ranging from 30 to 36 hours per week.
  • Language: Proficiency in English is required.