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Business Intelligence Coordinator
2 months ago
About the Role:
The Mircom Group of Companies is seeking a highly skilled Data Analytics Specialist to join our team. As a key member of our marketing department, you will play a critical role in capturing and analyzing data to drive business growth and improve marketing performance.
Key Responsibilities:
- Data Management: Oversee the integration of CRM systems for marketing, ensuring seamless data flow and synchronization of all data platforms to enhance customer insights and optimize marketing strategies.
- Insight Generation: Collect, analyze, and derive actionable insights from marketing data from live and digital activities to drive strategic decision-making, next best actions, and optimization efforts.
- Lead Management: Deliver effective lead management analytics aimed at increasing lead conversion rates, enhancing pipeline development, and driving revenue growth through data-driven insights.
- Reporting and Dashboards: Develop and automate marketing analytics reporting and dashboards to enable cross-functional partners to make informed decisions, assess the effectiveness of campaigns, and summarize key findings.
- Customer Segmentation: Define the ESD Buyer's Journey, segment customers, and develop targeted marketing strategies to maximize awareness, engagement, and revenue, and improve customer satisfaction.
- Market Research: Build predictive models and forecasts to identify future revenue opportunities and trends, adjusting marketing strategies based on market dynamics.
- Strategic Recommendations: Convert market research into strategic recommendations generating actionable insights and strategic recommendations to achieve marketing goals.
Requirements and Skills:
- Education: Post Secondary diploma or degree in Marketing, Business Management, or a related program.
- Experience: 1-3 years experience as a Data Analytics Specialist.
- Industry Knowledge: Experience working in a manufacturing setting is an asset.
- Technical Skills: Solid understanding of site optimization, marketing automation, and attribution. Experience and skills with analytics tools like Google Analytics and Adobe Analytics.
- Soft Skills: Strong problem solver, strong analytical and strategic thinking skills, pays great attention to detail, strong technical and data proficiency, strong oral and communication skills, both written and verbal, strong organizational and presentation skills.
What Mircom Offers:
- Competitive Salary: A great working environment and competitive salary.
- Benefits: Group insurance benefits and company RRSP program.
