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Chief Marketing Officer

2 months ago

Vaughan, Ontario, Canada Spicers Canada Full time

Company Overview:

Spicers Canada ULC, a renowned distributor in the commercial print and business paper sector, excels in providing specialty products, graphic solutions, and packaging supplies. Our operations span across multiple regional locations, including custom manufacturing facilities and product showrooms.

Position Summary:

We are seeking a full-time Director or Vice President of Marketing who will report directly to the President. The compensation package will be aligned with the candidate's experience and qualifications.

Key Responsibilities:

  1. Establish strategic marketing objectives that align with the organization's growth ambitions.
  2. Design and execute a comprehensive marketing strategy to achieve these objectives.
  3. Enhance brand visibility and foster customer engagement through diverse platforms.
  4. Develop content strategies tailored to business goals and target demographics across all channels (digital, print, social).
  5. Engage in the annual strategic planning process of the company.
  6. Formulate strategies to strengthen brand positioning and identify opportunities for brand expansion.
  7. Implement an ecommerce strategy aimed at boosting online sales and optimizing website performance.
  8. Generate brand awareness and devise innovative promotional strategies for partner and private label products.
  9. Oversee brand management to ensure uniform application and usage.
  10. Manage ecommerce data and workflows to facilitate a seamless shopping experience.
  11. Collaborate with web and software developers to maintain site integrity in line with company strategy.
  12. Set the annual marketing budget and oversee marketing expenditures.
  13. Lead and develop a high-performing marketing team to deliver impactful campaigns.
  14. Supervise daily operations of the marketing department, approving all creative outputs.
  15. Work closely with product segment management to enhance growth through relevant marketing tools.
  16. Coordinate with shared services departments to support marketing initiatives.
  17. Partner with external entities to uncover new avenues for improved marketing effectiveness.
  18. Stay informed on industry trends and customer strategic priorities.
  19. Utilize measurable metrics to assess campaign performance.
  20. Prepare regular internal reports and presentations regarding marketing strategies and metrics.
  21. Conduct market research and analysis to pinpoint challenges and growth opportunities.
  22. Represent the organization as a brand ambassador at industry events and promotional activities.
  23. Support and guide the organization of effective marketing events.
  24. Consistently embody Spicers' core principles and uphold the leadership pledge.
  25. Perform additional duties as necessary.

Qualifications:

  1. Post-secondary degree in Marketing, Business Administration, Communications, or a related field; an MBA or advanced degree is preferred.
  2. 8-10 years of marketing experience, with a minimum of 5 years in a leadership capacity.
  3. Demonstrated success in developing and executing effective marketing strategies.
  4. Extensive experience in brand management.
  5. Strong grasp of ecommerce strategies, digital marketing, content creation, and multi-channel marketing.
  6. Proven ability to manage and optimize marketing budgets efficiently.
  7. Experience collaborating with web developers to enhance online presence.
  8. Exceptional leadership capabilities with a track record of building and managing high-performing teams.
  9. Proficient in analyzing marketing metrics and translating data into actionable insights.
  10. Outstanding communication skills, both verbal and written.
  11. Strong organizational and project management skills.
  12. Industry knowledge of paper manufacturing and distribution is an asset.
  13. Dependable and reliable with a self-directed approach.
  14. Able to manage multiple projects and priorities effectively.

Working Conditions:

  1. Prolonged computer use may lead to strain on wrists, eyes, and back.
  2. Work environment is a busy, open office space.
  3. Position may require long hours of focus, necessitating attention to detail.
  4. Role may involve meeting deadlines, which can induce stress.
  5. Occasional weekend and/or evening work may be required.
  6. Some travel to various locations may be necessary.

Spicers Canada ULC is committed to equal opportunity employment and welcomes all interested candidates. We are prepared to provide accommodations during the recruitment and selection process.