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Digital Marketing Automation Specialist

2 months ago

Canada Intello Technologies Inc. Full time
About the Role

We are seeking a highly skilled and experienced Salesforce Marketing Cloud Developer to join our dynamic team at Intello Technologies Inc. as a Digital Marketing Automation Specialist.

Key Responsibilities
  • Design, develop, and implement marketing automation solutions using Salesforce Marketing Cloud.
  • Collaborate with cross-functional teams to gather requirements and translate them into technical specifications.
  • Develop and maintain custom email templates, landing pages, and forms using HTML, CSS, and AMPscript.
  • Create and manage data extensions, segmentation, and audience targeting strategies.
  • Implement and optimize automation workflows, including Journey Builder, Automation Studio, and Email Studio.
  • Integrate Salesforce Marketing Cloud with other systems and platforms, such as Salesforce CRM, using APIs and connectors.
  • Monitor and analyze campaign performance, providing insights and recommendations for improvement.
  • Troubleshoot and resolve technical issues related to Salesforce Marketing Cloud.
  • Stay up-to-date with the latest trends and best practices in email marketing, marketing automation, and Salesforce Marketing Cloud.
Requirements
  • Bachelor's degree in Computer Science, Information Technology, Marketing, or a related field.
  • Proven experience as a Salesforce Marketing Cloud Developer or similar role.
  • Strong proficiency in Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, and Content Builder.
  • Experience with SQL and data management within Salesforce Marketing Cloud.
  • Familiarity with Salesforce CRM and its integration with Salesforce Marketing Cloud.
  • Strong problem-solving skills and attention to detail.
  • A willingness to learn and tackle new challenges in a dynamic, ever-changing environment.
Preferred Qualifications
  • Experience with GCP and/or AWS ecosystems.
  • Experience with analytics and reporting tools (e.g., Google Analytics and/or Domo).
  • Experience designing and documenting APIs, Express, OpenAPI Spec.
  • Salesforce Marketing Cloud certifications (e.g., Email Specialist, Developer).
  • Understanding of written and/or spoken French.
What We Offer
  • Competitive salary range: $66,000-$98,000.
  • Performance bonus or sales incentive plan: 10%.
  • Comprehensive total rewards package, including minimum 3 weeks of vacation and flexible benefits plan.
  • Flexibility to work in-office, virtually, or a combination of both.
  • Generous company-matched pension and share purchase programs.
  • Opportunity to give back to communities in which we work, live, and serve.
  • Career growth and learning & development opportunities to develop your skills.