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Content Developer

2 months ago

Toronto, Ontario, Canada Fidelity Investments Full time

About the Role

Fidelity Investments is seeking a highly skilled Content Creator to join our team. As a Content Creator, you will be responsible for developing and maintaining a content roadmap for our in-application educational content library.

Key Responsibilities

  • Develop and maintain a content library according to the needs defined by our marketing team and social media team.
  • Work with subject matter experts in portfolio management, customer experience, and marketing to prioritize highest impact content to educate users on investing and Fidelity Investments.
  • Continually identify needs for new in-app content and integrate this into the working roadmap.
  • Develop multi-segment content journeys targeted at specific client demographics.
  • Develop and maintain content roadmap for social media within the Fidelity Investments Content Pillars strategy.
  • Work with our marketing and corporate affairs team to develop a roadmap for short-form content to be used in external channels such as social media.
  • Work with our legal and compliance team to vet and approve content roadmap for marketing and acquisition purposes.
  • Track and analyze performance metrics, providing insightful reports and data-driven recommendations.
  • Script, film, direct, and produce short-form video content in line with the content roadmaps.
  • Collaborate with our customer experience, marketing, corporate affairs, legal, and compliance teams to ensure that content scripts meet both marketing and legal needs.
  • Produce all aspects of video all the way up to final approval by our legal and corporate affairs teams.
  • Ensure that produced content meets compliance requirements, is in line with Fidelity Investments' tone, voice, and brand guidelines, and within our company-wide content standards and guidelines.

Requirements

  • Minimum post-secondary education (3-year program) or equivalent work experience.
  • Degree in production, journalism, finance, or a related field is preferred.
  • 2+ years of relevant work experience in a similar role.
  • An active portfolio of self-produced social media content (i.e. Instagram, Tik Tok, YouTube Shorts) will be required.
  • Experience working within the asset management industry or similar financial services organization within a media production environment would be an asset.
  • Bilingualism in English/French is an asset.

Skills and Knowledge

  • End-to-end video content production including planning, scripting, filming, and editing.
  • Excellent communication skills, both written and oral, are required.
  • Understanding of digital technologies and emerging digital trends.
  • Skill and presence being in social media video content.
  • The ability to work independently and in a self-directed manner.
  • Creativity in communication styles and channels.
  • The ability to follow defined processes when necessary.
  • Interpersonal and influencing skills to achieve goals in Fidelity Investments' collaborative environment.
  • Innovative thinker with a proactive approach to introducing new ideas and strategies.
  • Project management skills with the ability to manage and deliver results through stakeholders.
  • Ability to understand how to leverage data for decision making.