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Lead Product Marketing Strategist

3 months ago

Burnaby, British Columbia, Canada Wondershare Technology (Canada) Inc. Full time

About Wondershare Technology (Canada) Inc.

Wondershare is a dynamic company that brings together a passionate team of marketers, designers, and technology enthusiasts dedicated to innovation and creativity.

Our goal is to develop cutting-edge technology and software solutions that empower the next generation of creators. We are committed to fostering an environment where our Canadian team can tackle exciting challenges and drive impactful results.

We are on the lookout for a proactive, dependable, and innovative Senior Product Marketing Manager to enhance our product innovation team.

Role Overview: In this pivotal role, you will be responsible for shaping our global brand initiatives through insightful data analysis. Your expertise in monitoring and interpreting data will enable you to create engaging narratives that connect with our target demographics. You will play a crucial role in Go-to-Market strategies for branded content, including designing briefs, developing and tracking campaigns, and creating comprehensive media plans. If you have a passion for utilizing data to inform marketing strategies, this position is tailored for you.

Key Responsibilities:

  1. Brand Strategy and Positioning
    Develop a thorough understanding of our product offerings to define clear brand positioning and marketing strategies. Highlight unique selling points and value propositions tailored to specific target markets.
  2. Marketing Strategy Development and Implementation
    Design and execute marketing initiatives for various products, encompassing online promotions, offline events, and strategic outreach. Collaborate with cross-functional teams to ensure cohesive marketing efforts align with product development and sales objectives.
  3. Market Research and Customer Insights
    Gather and analyze customer needs, behaviors, and feedback to refine product brand strategies. Stay informed on market trends and competitor activities to adapt marketing approaches promptly.
  4. Brand Communication and Promotion
    Create a comprehensive brand communication strategy for products, selecting optimal channels to enhance visibility and reputation. Develop promotional materials, including brochures, posters, and videos.
  5. Sales Enablement and Partnership Development
    Provide marketing support and training to the sales team to help achieve sales objectives. Identify and explore partnership opportunities to strengthen brand presence and market share.
  6. Performance Monitoring and Optimization
    Evaluate the effectiveness of product marketing initiatives, analyze performance data, and derive actionable insights. Propose recommendations for optimizing marketing strategies based on evaluation outcomes.

Qualifications:

  • Minimum of 6 years of experience in product marketing management, with at least 3 years focused on product marketing strategy within the technology or consumer software sectors.
  • Strong understanding of marketing principles and brand promotion strategies, with a proven track record of successful product marketing initiatives.
  • Exceptional analytical skills, with the ability to accurately assess product positioning and target markets.
  • Outstanding copywriting and creative abilities, capable of independently developing and executing marketing strategies.
  • Proficient in leveraging various marketing tools and channels, including social media, content marketing, and event marketing.
  • Excellent communication and collaboration skills, with a demonstrated ability to work effectively across departments.
  • Strong project management capabilities, ensuring timely completion of marketing tasks.
  • Innovative and flexible, with the capacity to adapt marketing strategies in response to market dynamics.
  • Data-driven mindset, utilizing analysis to inform marketing decisions.

Preferred Qualifications:

  • Bachelor's or Master's Degree in Marketing, Communications, or Digital Marketing.
  • Experience in a large B2C technology organization in North America.
  • Background in the mobile/web application industry or mobile/web advertising ecosystem.

Why Choose Wondershare Technology, Canada?

  • Competitive salary based on experience.
  • Quarterly bonus incentive program.
  • Comprehensive benefits package, including extended health and dental coverage.
  • Personal and health spending accounts.
  • Generous vacation policy.
  • Paid sick leave.
  • Engaging team celebrations and events.
  • Opportunities for professional growth and development.

Wondershare's Commitment to Diversity

Wondershare values a diverse workplace and is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, ancestry, place of origin, religion, family status, marital status, physical or mental disability, sex, age, sexual orientation, political belief, or any unrelated criminal convictions.