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Marketing Communications Expert
2 months ago
The After Sales Communications Specialist plays a pivotal role in the development, execution, and management of marketing and communication strategies. This position is essential for the successful rollout of new initiatives and the upkeep of digital platforms. The Specialist serves as a vital product authority for After Sales, ensuring alignment with market demands and improving product and service visibility within the sector, thereby supporting brand recognition, business expansion, and enhancing customer satisfaction.
Reporting Structure: This role reports directly to the Manager of Retail After Sales.
Key Responsibilities:- Brand Enhancement: Elevate and advocate for all After Sales brands across various channels through cohesive themes, innovative campaigns, and strategic messaging.
- Campaign Execution: Design and implement marketing initiatives, including briefs and action plans across multiple platforms—digital, print, and social media—to effectively engage target audiences and meet marketing objectives.
- Content Development: Create compelling content for diverse platforms, including websites, social media, and promotional materials. Ensure consistency with brand identity and relevance to customers, focusing on brands and channels such as Kia Service, Kia Genuine Parts, Kia Certified Technicians, Kia Protect, Kia Accessories, Kia Tire Experts, and Kia Collection.
- Digital Strategy: Revamp website design to align with brand and communication strategies. Maintain up-to-date website content and assist with social media, SEO, advertising, and email outreach.
- Cross-Functional Collaboration: Work alongside various teams to ensure marketing efforts are in line with overall brand standards and business goals, promoting initiatives like Kia Service, Kia Protect, and Kia Accessories.
- Stakeholder Support: Partner with other After Sales stakeholders to formulate an annual business strategy and tactics, including programs like Kia Customer Direct, contests such as the Parts & Service Challenge, and incentives like Win-Back customers.
- Vendor Coordination: Manage agencies, contractors, and print vendors in the production of promotional materials. Ensure effective communication, planning, and tracking.
- Performance Analysis: Monitor and evaluate marketing campaign outcomes, providing actionable insights for continuous improvement. Utilize data to assess ROI and refine strategies.
- Experience: A minimum of 3-5 years in marketing communications and related fields, preferably within the automotive industry.
- Education: A university degree is preferred; at least a college diploma in a business-related discipline is required.
- Essential Skills: Strong organizational and planning skills, excellent communication abilities, critical thinking, and analytical reporting expertise.
- Technical Skills: High proficiency in Microsoft Word, PowerPoint, and Excel.
- Language Proficiency: Ability to speak, read, and write in French is an asset.
Kia Canada Inc. is committed to providing an inclusive and accessible environment for all individuals. We will accommodate disabilities during the selection process and work with candidates to meet their needs.
We appreciate the interest of all candidates; however, only those selected for an interview will be contacted. No agencies or phone calls, please.
