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Marketing Consultant

2 months ago

Canada Hook + Ladder Digital Full time
About the Role

We are seeking a highly skilled and experienced Marketing Consultant & Project Manager to join our team at Hook + Ladder Digital. As a key member of our team, you will play a critical role in building strong relationships with our clients and driving business growth.

Key Responsibilities
  • Act as the primary point of contact for clients, providing exceptional service and ensuring effective communication across marketing program stakeholders.
  • Analyze client's business objectives, industry trends, competitors' activities, and marketing strategies to develop effective and innovative solutions that align with their goals.
  • Develop comprehensive marketing programs alongside your cross-functional team of experts tailored to each client's unique needs and industry landscape.
  • Stay up-to-date with marketing industry trends and best practices to provide clients with cutting-edge solutions.
  • Demonstrate excellent verbal and written communication skills to effectively convey complex ideas and project updates to both clients and internal teams.
  • Collaborate with cross-functional teams, ensuring clear and concise communication to drive successful project execution.
  • Exhibit strong organizational and project management skills to ensure seamless execution of client projects within scope, timeline, and budget.
  • Develop detailed project plans, outlining deliverables, milestones, and resource allocation to drive successful project outcomes.
  • Proactively identify opportunities to optimize client account profitability, ensuring that resources are allocated efficiently to achieve clients' business goals.
  • Collaborate with the finance and operations teams to analyze project costs and revenue, making data-driven decisions to drive profitability while maintaining service quality.
  • Implement strategies to upsell and cross-sell additional services to existing clients, increasing the value and revenue generated from each account.
Requirements
  • 4+ years of professional working experience in two or more of the following areas: Marketing, Business or Technology Consulting, Project Management, and or B2B Service Sales.
  • Familiarity with digital marketing strategy and tactics across various channels such as advertising, SEO, social media, branding, email marketing, etc.
  • Strong grasp of supply and demand, budgeting, forecasting, and cost management.
  • Exceptional organizational and self-management skills.
  • Demonstrated ability to collaborate with cross-functional teams for successful project execution.
  • College or University-level education in a relevant field or equivalent experience.
  • Professional proficiency in English (written and verbal) and Spanish (optional).
  • Previous experience working with a digital marketing agency.
  • Ambition to progress towards business and marketing leadership roles.
  • Proficient in consultative sales, value-based pricing, and account growth planning.
  • Familiarity with Agile methodologies.
  • A desire to stay ahead of the digital marketing landscape and its technological advancements, such as AI.
What We Offer
  • Flexible work location (remote or in-person if you like).
  • Flexible schedule (focus on results – not time).
  • Ongoing training and coaching to support your growth and development.
  • A dynamic and supportive work environment that fosters growth and creativity.