Digital Marketing Strategist

4 weeks ago

Richmond Hill, Ontario, Canada Liteline Full time
Job Title: Digital Marketing Manager

Liteline is seeking a highly skilled Digital Marketing Manager to join our Marketing team. As a key member of our team, you will be responsible for developing and executing a comprehensive digital marketing strategy to drive business growth and increase brand awareness.

Key Responsibilities:
  • Develop and implement a digital marketing strategy that aligns with the company's overall business objectives.
  • Manage and optimize all digital marketing campaigns, including social media, email marketing, and search engine optimization (SEO).
  • Collaborate with the Marketing team to brainstorm new and innovative growth strategies and marketing techniques.
  • Develop and monitor campaign budgets and track key performance indicators (KPIs).
  • Stay up-to-date on the latest social media trends and implement them in Liteline's marketing campaigns.
  • Develop strategies that drive customers to the website and improve the design, UX, traffic, and content of the website.
Requirements:
  • Experience in digital marketing for B2B companies.
  • Social media savvy, with a passion for staying on top of trends.
  • Strong sense of creativity, imagination, and innovation.
  • Excellent interpersonal skills, with the ability to collaborate with other departments.
  • In-depth knowledge of various social media platforms and best practices.
  • Ability to analyze and measure consumer metrics, reports, and trends.
  • Strong project management and managerial skills.
  • Photo and video editing skills with proficiency in photo and video editing software.
  • Experience with SEO and SEM strategy and keyword research is preferred.
  • Understanding of website analytics tools, such as Google Analytics.
What We Offer:
  • Competitive pay commensurate with qualifications and experience.
  • Partial company match on employee contributions towards company group RRSP.
  • An opportunity to be part of an innovative, growing organization that supports learning and development.

Liteline is an equal opportunity employer that values the unique skills and experiences of each of our candidates. We are committed to accommodating people with disabilities as part of our hiring process. If you require accommodation(s) to participate at any point in the recruitment and selection process, please contact our Human Resources department referencing the position title in the subject line and a member of our Human Resources team will be in touch with you as soon as possible.

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