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Senior Director

1 month ago


Richmond, British Columbia, Canada Trail Appliances Full time
Senior Director - Brand and Digital Marketing

Trail Appliances is seeking an experienced and dynamic Senior Director - Brand and Digital Marketing to join our senior leadership team. The ideal candidate will bring a wealth of knowledge in omni-channel retail, online marketing, and brand strategy.

Key Responsibilities:
  • Develop and execute comprehensive marketing strategies across three distinct divisions (B2C and B2B) to ensure cohesive brand messaging, market penetration, and alignment with overall business objectives.
  • Provide vision, direction, and guidance to the marketing team, ensuring alignment with company goals and objectives in a collaborative and innovative work environment.
  • Act as the custodian of the brand, shaping and maintaining the company's overarching identity, values, and perception while managing brand guidelines, visual identity, and tone of voice to ensure consistency and integrity across all channels.
  • Lead development and execution of a comprehensive content strategy aligned with the company's brand identity, target audience, SEO, and business objectives.
  • Drive multi-cultural marketing activities to effectively reach and engage diverse audiences and cultural demographics.
  • Elevate the customer experience through targeted marketing initiatives and immersive in-store activations.
  • Manage all aspects of corporate communications to maintain a coherent brand voice.
Requirements:
  • 10+ years of experience in senior marketing roles, with a strong background in retail brick-and-mortar and ecommerce environments.
  • Proven ability to lead and inspire a diverse marketing team, fostering a collaborative and innovative work environment.
  • In-depth knowledge of omnichannel marketing, digital marketing, and data-driven consumer insights.
  • Strong strategic and operational skills with a hands-on approach to driving marketing initiatives.
  • Excellent communication and project management skills, capable of managing multiple priorities.
What We Offer:

We inspire possibilities, make shopping ridiculously easy, and help create special moments at home. If you're a marketing leader with a passion for innovation and customer experience, we'd love to hear from you.