Senior Brand Strategy Manager

3 months ago

Calgary, Alberta, Canada Alberta Council for Global Cooperation Full time
Position:
Senior Brand Strategy Manager

Type:
Full-time, permanent

The Senior Brand Strategy Manager is a pivotal member of the Leadership team at Alberta Council for Global Cooperation, dedicated to enhancing our impact and achieving our ambitious goal of improving the lives of millions through better access to essential resources.

This role is responsible for the formulation and implementation of strategic brand initiatives, propelling our mission in both established and emerging markets.

Key responsibilities include:

  • Leading and nurturing a dynamic Brand Strategy team that collaborates closely with various departments across the organization.
  • Providing strategic oversight by crafting and executing a comprehensive brand strategy that aligns with organizational goals.
  • Setting measurable objectives for brand development, including long-term targets and performance indicators.
  • Engaging with senior leadership and the Board to create and execute a robust brand enhancement strategy.

Brand Development

Elevate the profile and stimulate demand for Alberta Council for Global Cooperation and our partners' initiatives both nationally and internationally, positioning our work as a strategic investment that delivers tangible results.

Secure long-term partnerships and negotiate favorable terms for collaborative projects and funding opportunities.

Ensure a consistently positive experience for stakeholders through timely communication, comprehensive reporting, and innovative engagement strategies.

Foster and promote Alberta Council for Global Cooperation's brand as a leader in the field of global cooperation and capacity building, creating synergies across sectors such as health, education, and community development.

Collaborate with the IT department to ensure the Brand Strategy team effectively utilizes digital tools and resources.

Manage and oversee the Brand Strategy team's budget.

Qualifications:

  • Master's degree or equivalent experience in a relevant field.
  • A minimum of 10 years of experience in brand management, international development, or leading strategic initiatives in non-profit or corporate sectors.
  • Understanding of the global cooperation landscape and the ability to develop relevant skills and knowledge.
  • Proven track record in fundraising, resource mobilization, and stakeholder engagement.
  • Exceptional verbal and written communication skills, capable of addressing diverse audiences.
  • Active presence in digital communication channels, with proficiency in creating engaging content.
  • Familiarity with CRM systems and Microsoft Office Suite.

Personal Attributes:
A strong commitment to the mission of global cooperation and development, with a focus on making a meaningful impact.

Alberta Council for Global Cooperation values diversity and encourages applications from all qualified individuals, regardless of background.

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