Content Marketing Strategist

4 weeks ago


Oakville, Ontario, Canada Accoravillage Full time
Job Summary

We are seeking a highly skilled Content Marketing Specialist to lead the creation, management, and optimization of our content strategy. This role involves leveraging SEO best practices, utilizing advanced analytics tools, and driving digital strategy to enhance customer engagement and conversions.

Key Responsibilities
  1. Develop and implement a comprehensive content strategy, optimizing content across the product and service portfolio.
  2. Apply SEO best practices to all content, using analytics tools to track web traffic, user engagement, and conversion rates for continuous improvement.
  3. Collaborate with internal teams to ensure content enhances the customer experience across all platforms.
  4. Plan, write, and coordinate content for lead generation, marketing automation, and nurturing campaigns.
  5. Monitor digital performance metrics and use data-driven insights to refine content strategies and improve conversion rates.
Qualifications
  1. Bachelor's degree in Marketing, Journalism, or a related field.
  2. At least 2 years of experience as a Content Specialist, Content Manager, or similar role.
  3. Strong copywriting skills with a portfolio of published articles and engaging content.
  4. Excellent communication and creative thinking abilities, with attention to detail and a data-driven approach to content decisions.
What We Offer
  1. Medical, dental, vision, EAP and other group health insurance benefits.
  2. Company matched RRSP contribution plan.
  3. Annual profit-sharing opportunity.


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