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Marketing Coordinator Web, Internship

2 months ago

Victoria, British Columbia, Canada myGwork - LGBTQ+ Business Community Full time

About myGwork - LGBTQ+ Business Community

myGwork is an inclusive employer and a member of the largest global platform for the LGBTQ+ business community. We are committed to creating a workplace where everyone can thrive.

Job Description

We are seeking a data-driven marketing professional to join our team as a Marketing Manager responsible for Demand Generation. In this role, you will be owning the development and execution of complex SEO strategies to grow organic traffic, while establishing product-driven marketing initiatives with comprehensive customer segmentations to deliver measurable impact.

Key Responsibilities

  • Develop and Implement Comprehensive SEO Strategies
    • Design and execute data-driven SEO strategies to drive growth and increase organic traffic.
  • Analyze and Improve Website Content and Structure
    • Work with our developers to analyze website content, structure, and metadata to improve organic search rankings and visibility for both desktop and mobile users.
  • Collaborate with Product Team
    • Collaborate with the Product team to ideate, design, and test new website features and functionality that enhance the customer journey.
  • Manage A/B and Multivariate Testing
    • Manage A/B and multivariate testing to determine the most effective marketing campaigns, website experiences, and performance.
  • Conduct Market and Customer Research
    • Work with our Engagement Marketing Manager to conduct market and customer research to develop an in-depth understanding of our target audience and their online behavior to optimize keyword targets and onsite conversions.
  • Partner with Brand Marketing Manager
    • Partner with the Brand Marketing Manager to ensure new content campaigns are optimized for search and increased click-through rate (CTR).
  • Generate Comprehensive Reports
    • Generate comprehensive reports on key performance metrics and present insights with cross-functional stakeholders.
  • Stay Up-to-Date with Industry Trends
    • Stay up-to-date on the latest SEO, SEM, and product marketing trends to continuously improve our online presence.

Basic Qualifications

  • 5+ years of professional non-internship marketing experience.
  • Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
  • Experience using customer research, hard data, and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs.
  • Experience with A/B testing, especially around audience segmentation and targeting.
  • Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.).

Preferred Qualifications

  • Experience developing and executing complex, data-driven SEO strategies utilizing SEO tools and techniques, including keyword research, on-page/technical optimization, and performance monitoring.
  • Tableau, SQL, and Salesforce experience.