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Digital Marketing Strategist

2 months ago

Edmonton, Alberta, Canada GoodMorning Full time
About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at GoodMorning. As a key member of our marketing team, you will play a crucial role in shaping our online presence and driving business growth.

Key Responsibilities
  • Develop and Execute Digital Marketing Strategies
    • Design and implement data-driven digital marketing campaigns to drive website traffic, engagement, and conversions.
    • Monitor and analyze campaign performance, making data-driven decisions to optimize and improve results.
  • Manage and Optimize Digital Advertising Channels
    • Manage and optimize Google, Facebook, TikTok, Affiliate, YouTube, and other digital advertising channels to drive profitable website traffic.
    • Develop compelling, high-quality ad copy that outcompetes for clicks and drives conversions.
  • Collaborate with Cross-Functional Teams
    • Work closely with cross-functional teams, including creative and eCommerce teams, to develop digital advertising assets that drive results.
    • Collaborate with the Advertising Manager and other teammates to identify opportunities and drive business growth.
  • Stay Up-to-Date with Industry Trends
    • Stay current with the latest digital marketing trends, best practices, and industry developments.
    • Share knowledge and insights with the team to drive innovation and improvement.
Requirements
  • Education
    • Bachelor's degree in Business, Marketing, Mathematics, Engineering, Computer Science, or other related field.
  • Experience
    • 2 years of experience working in a digital marketing/advertising team.
  • Skills
    • Exceptionally strong written and verbal communication skills (English required; French is an asset).
    • Proactive, asking questions to ensure objectives and requirements are clear and following up on action items and requests for information with urgency.
    • Strong critical thinking and reporting skills, with the ability to analyze data to identify trends or areas of opportunity.
    • Detailed and task-oriented, strong organizational skills, and able to juggle multiple projects and priorities.
    • Proven aptitude for functioning within deadlines while working both independently and as part of a team.
What We Offer
  • Competitive Compensation and Benefits
    • Competitive salary and benefits package.
    • Opportunities for career growth and development.
  • State-of-the-Art Marketing Tools and Resources
    • Access to state-of-the-art marketing tools and resources.
    • Opportunities to work on exciting initiatives that drive business growth.