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PPC Campaign Manager

3 months ago

Toronto, Ontario, Canada Noise Full time

Overview

We are seeking a detail-oriented professional with a passion for data analysis and problem-solving, possessing 2-3 years of experience in Search Engine Marketing (SEM). The SEM Specialist will play a crucial role within the media team, focusing on the strategy, execution, optimization, and performance reporting of SEM initiatives for our clients. Your expertise in SEM will be essential in enhancing campaign effectiveness, maintaining budget adherence, and converting diverse data into strategic insights.

Key Responsibilities

  • Collaborate with the media team to design and implement SEM, PPC, and other digital marketing strategies, including data collection, campaign oversight, advertisement development, analysis, and reporting.
  • Enhance paid search outcomes by applying industry best practices while adhering to established revenue targets.
  • Oversee multiple campaigns simultaneously, concentrating on achieving return on investment (ROI) objectives.
  • Monitor, document, and report SEM performance metrics weekly and monthly, compiling them into a format suitable for client presentation.
  • Partner with the media team to strategize and execute SEO initiatives for clients across various sectors.
  • Develop a tagging strategy and support the implementation of measurement and tracking systems.
  • Undertake additional tasks as directed by the Media Supervisor as necessary.

Qualifications

  • Proficient in Google Ads.
  • 2-3 years of experience in PPC/SEM with a solid understanding of campaign setup, advertisement creation, and keyword research.
  • Familiarity with Google Ads Editor and Microsoft Editor.
  • Experience with Search Ads 360 is advantageous.
  • Advanced skills in Microsoft Excel, including pivot tables, dashboards, and macros.
  • Intermediate knowledge of HTML, SEO, and Google Analytics, including Google Tag Manager.
  • Google Ads Certification is required.
  • Exceptional attention to detail, strong analytical capabilities, and the ability to make informed, data-driven decisions.
  • Highly organized with the capacity to manage multiple projects and deadlines in a dynamic environment.
  • Ability to adapt, remain flexible, and maintain composure under pressure.