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Marketing Coordinator

2 months ago

Burnaby, British Columbia, Canada Paladin Security Full time

Job Overview

Paladin Security is seeking a highly skilled Marketing Coordinator to champion our digital social presence and implement effective digital marketing strategies to achieve corporate goals.

Key Responsibilities

  • Manage and maintain our social media presence across multiple platforms, including Facebook, Instagram, LinkedIn, Twitter, YouTube, and TikTok.
  • Schedule and publish engaging content on a weekly basis, including graphics, videos, and written posts.
  • Develop and execute organic and paid advertising campaigns to increase brand awareness and engagement.
  • Monitor and analyze campaign performance, identifying trends and insights to optimize advertising spend and campaign performance.
  • Manage review responses on Google, Indeed, and Glassdoor, ensuring a positive online reputation.
  • Create and manage company newsletters, showcasing company news and achievements.
  • Write and maintain the company blog, providing valuable insights and industry expertise.
  • Provide analytics and reporting on campaign performance, ensuring data-driven decision making.

Requirements

  • 2-3 years of work experience in Marketing, Communications, Journalism, or a related field.
  • Proven experience with social media management tools, such as Hootsuite or Later.
  • Strong analytical and creative thinking skills, with excellent communication and interpersonal skills.
  • Comfortable with online marketing techniques and best practices, with a strong proficiency in Microsoft Office Suite and Adobe Creative Suite.