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Responsable Commercial et Marketing

3 months ago

Hamilton, Ontario, Canada Accor Hotels Full time

Présentation de l'entreprise

Accor Hotels

Accor est un leader mondial de l'hôtellerie, offrant une expérience unique à ses clients dans des établissements prestigieux.

Mission du poste

  1. Élaborer la stratégie commerciale en collaboration avec la Direction Générale et les responsables des départements clés.
  2. Diriger les initiatives commerciales et le marketing numérique tout en favorisant la fidélisation de la clientèle et l'expansion sur de nouveaux marchés.
  3. Concevoir et mettre en œuvre la stratégie de communication et de marketing numérique de l'établissement, en alignement avec la vision du groupe.
  4. Développer de nouveaux programmes commerciaux et évaluer leur performance.
  5. Planifier les événements annuels, semestriels et trimestriels en coordination avec l'équipe événementielle.
  6. Assurer la bonne organisation des événements et leur promotion.
  7. Réaliser une veille concurrentielle et analyser les tendances du marché.
  8. Suivre et analyser le développement de la part de marché à travers des rapports mensuels et des tableaux de bord.
  9. Collaborer avec le responsable de la communication pour définir une ligne éditoriale adaptée à la clientèle cible.
  10. Assister le responsable du marketing numérique dans la gestion des réseaux sociaux et l'engagement des communautés.
  11. Établir des relations solides avec les partenaires pour offrir un service personnalisé.
  12. Participer au processus de recrutement et à la formation de l'équipe.
  13. Conduire les entretiens de retour d'expérience annuels de l'équipe.
  14. Contribuer à l'amélioration de la réputation en ligne et de la notoriété de l'établissement.
  15. Créer et maintenir une base de contacts externes.
  16. Veiller au respect des normes d'hygiène et de sécurité.
  17. Participer à la stratégie globale du groupe.
  18. Améliorer le score de satisfaction client de l'établissement.
  19. Gérer les réclamations des clients de manière efficace.
  20. Assurer la conformité avec les standards internes du groupe.
  21. Garantir la satisfaction des clients et soutenir l'équipe dans cette démarche.