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Digital Content Manager

2 months ago

Mississauga, Ontario, Canada Church & Dwight Full time

Job Title: Assistant Digital Content Manager

Reports to: Digital Marketing Lead

Position Summary:

The Church & Dwight Digital Marketing Team is seeking a skilled marketer/designer to manage and optimize product and brand content for our online marketing ecosystem. As a Digital Content Manager, you will play a pivotal role in shaping C&D's overall brand image and enhancing eCommerce performance.

In collaboration with internal and external stakeholders, you will contribute to advancing C&D's digital agenda. Your primary focus will be on elevating digital asset management practices, creating and adapting product and brand content for all eRetailer platforms, and facilitating best-in-class digital experiences.

Key Responsibilities:

  • Digital Shelf Management:
    • Lead the communication and production process for evolving retailer product description pages (PDPs), collaborating with agency partners and the Brand/Sales teams to improve on-site product content aligned to eCommerce best practices.
    • Manage and optimize digital content across various platforms (i.e., Amazon, Walmart, Shoppers Drug Mart, etc.), ensuring consistency with brand guidelines.
    • Collaborate with internal stakeholders, such as Brand Marketing Team, to build processes around asset collection & management, ensuring master data is appropriately incorporated into product content and help to create, edit, and publish engaging content for online channels.
    • Leverage and support the use of C&D's internal Content & Product Data Management systems (Salsify and Syndigo), liaise with Global team on evolving standards.
    • Elevate digital asset management practices to ensure efficient organization, storage, and retrieval of multimedia content.
  • Content Creation:
    • Lead development and create compelling and visually appealing digital content, including graphics, videos, and written materials that meets each eRetailers best practices.
    • Ensure all content adheres to SEO best practices to enhance online visibility.
  • eCommerce Support:
    • Adapt product and brand content for eRetailer platforms, contributing to a seamless online shopping experience.
    • Syndicate eCommerce product content across the retailer network to meet organizational growth objectives.
  • Collaboration:
    • Work collaboratively with internal and external stakeholders to understand content needs and align digital strategies.
    • Act as a key liaison between marketing, design, and development teams to execute cohesive digital campaigns.
  • Analytics and Insights:
    • Utilize data-driven insights to measure the performance of digital content and recommend optimizations.
    • Justify content decisions based on analytics, contributing to continuous improvement.

Requirements:

  • Undergraduate Degree preferred. Focus on graphic design and/or marketing.
  • 1-3 years of agency or CPG experience in graphic design, marketing, or sales; Co-op experience considered.
  • Proficiency with Adobe Photoshop and graphic design experience an asset.
  • Proven understanding of Canadian CPG market; our customers and consumers.
  • Strong Communication skills, and experience managing external vendors and agency partners.
  • Demonstrated ability to work cross functionally within an organization.
  • Able to work independently in fast-paced, deadline-driven environment.
  • Passion for marketing creative with knowledge of digital content & copywriting best practices.
  • Ability to utilize Microsoft Office Suite (Word, Excel, Outlook, PowerPoint).
  • Experience with eCommerce, Product Information Management systems (Salsify/Syndigo) and retailer media considered a plus.

Personal Characteristics:

  • Motivated self-starter with a desire to lead a step change in brand sales growth online
  • Comfortable handling the details as well as thinking about the big picture/strategy
  • Comfortable working autonomously as well as with internal and external teams/agencies
  • Demonstrated skills in managing complex processes across stakeholders, using strong interpersonal skills and a heightened level of communication.