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Senior Marketing Analyst

2 months ago

Hagersville, Ontario, Canada The Toronto-Dominion Bank (Canada) Full time
Unlock Marketing Potential

As a Senior Analyst, Marketing Delivery, you will play a key role in driving business growth by leveraging data-driven insights to inform marketing strategies. This exciting opportunity is part of The Toronto-Dominion Bank's (Canada) Marketing Analytics and Insights team, a North America centre of excellence located in Toronto, with satellite offices in Ottawa and New Jersey.

Key Responsibilities
  • Design and execute high-impact direct-to-consumer marketing experiments to drive acquisition, retention, and engagement across the portfolio.
  • Translate key business objectives into insight-rich experiments that drive marketing ROI.
  • Ensure efficient execution and excellence in list creation and campaign delivery.
  • Provide high-value post-campaign reporting that derives actionable insights.
Requirements
  • 5+ years of relevant experience in direct marketing, consulting, analytics, or agency-side roles in financial services or telecom.
  • Experience designing successful direct marketing experiments.
  • Significant experience with UNICA Campaign and Salesforce Marketing Cloud is an asset.
  • Knowledge of Python, Pyspark, SQL, and databases is required.
  • Degree in business, science, statistics, engineering, or other quantitative disciplines.
What We Offer

The Toronto-Dominion Bank (Canada) offers a dynamic work environment, opportunities for professional growth, and a competitive compensation package. If you are a data-driven marketing expert with a passion for campaign analytics, we encourage you to apply for this exciting opportunity.