Market Researcher

3 weeks ago

Edmonton, Alberta, Canada Argus Machine Co. Ltd. Full time
Market Analyst Job Description

At Argus Machine Co. Ltd., we are seeking a highly skilled Market Analyst to join our team. As a Market Analyst, you will play a crucial role in collecting, analyzing, and interpreting performance metrics and KPIs related to marketing and sales campaigns and channels.

Key Responsibilities:
  • Develop and implement methods for collecting metrics on marketing channels and campaigns.
  • Support the integration of lead data and the lead qualification process within the CRM system.
  • Measure and report on the effectiveness of brand and marketing strategies.
  • Train stakeholders on Argus Standard Operating Procedures (SOPs) and departmental processes, identifying opportunities for improvement.
  • Systematically gather, record, and analyze data on customers, competitors, products, and the market using various methods.
  • Analyze data to interpret market trends, gain deeper consumer insights, and provide a holistic analysis.
  • Translate data into actionable information for stakeholders through impactful storytelling and data visualization.
  • Formulate reports and make recommendations for market, product, and customer identification.
  • Support company strategy by providing insights from market analysis to grow the customer base and strengthen relationships with existing customers.
Requirements:
  • Bachelor's degree in economics, commerce, or business administration.
  • 3-6 years of experience in market research, market analysis, or business analytics, ideally within a B2B manufacturing environment.
  • Demonstrated strong interpersonal, communication, organizational, and Project Management skills.
  • Excellent verbal, written, and analytical skills.
  • Knowledge of marketing analytical tools such as Google Analytics.
  • Comprehensive understanding of marketing concepts and metrics.
  • Competent in using Microsoft Office Suite, PowerBI, computer software related to business operations (ERP) and CRM systems.

At Argus Machine Co. Ltd., we value diversity, innovation, and progress. We strive to create a work environment that is open to change and encourages the sharing of ideas. If you are a motivated and detail-oriented individual with a passion for market analysis, we encourage you to apply for this exciting opportunity.

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