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Marketing and Promotions Specialist

3 months ago

Toronto, Ontario, Canada Branded Cities Company Canada Full time
Position Overview

The Advertising and Promotions Coordinator is responsible for developing and implementing effective marketing strategies to enhance brand visibility and drive sales. This role involves a variety of tasks that support the overall marketing objectives of the organization.

Educational Requirements
  • Bachelor's degree in Marketing, Communications, or a related field
Key Responsibilities
  • Formulate and execute marketing policies and procedures
  • Perform essential administrative duties
  • Plan and oversee development projects
  • Conduct thorough research on competitive marketing strategies for commercial products
  • Prepare detailed reports, research papers, and promotional materials
  • Provide expert advice to clients regarding advertising and promotional strategies
  • Respond to inquiries in both written and verbal formats
  • Assist in creating brochures, newsletters, and other marketing collateral
  • Coordinate special promotional events and campaigns
  • Gather and prepare communication materials
  • Establish and maintain relationships with media outlets
  • Develop a comprehensive portfolio of marketing materials
  • Manage online marketing initiatives, e-commerce, and website promotions
  • Maintain and oversee a digital database
  • Supervise office staff and volunteers
Technical Skills
  • Proficient in MS Office Suite
  • Experienced with MS Outlook
  • Skilled in Adobe Photoshop
  • Competent in MS Excel and MS Word
  • Familiar with Adobe After Effects
Work Environment
  • Ability to work under pressure and meet tight deadlines
  • Adaptability to a fast-paced work environment
  • Strong attention to detail
  • Manage a large workload effectively
Personal Attributes
  • Excellent interpersonal skills
  • Strong written communication abilities
  • Sound judgment and decision-making skills
  • Highly organized and detail-oriented
  • Team-oriented with a collaborative spirit
  • Accurate and reliable in work performance
  • Quick learner with a proactive approach
Experience Requirements
  • 2 to 3 years of relevant experience in marketing or promotions
Benefits
  • Comprehensive dental plan
  • Disability benefits
  • Health care plan
  • Coverage for paramedical services
  • Vision care benefits
  • Life insurance options
  • Pension plan
  • Travel insurance
Employment Details
  • Employment Duration: Permanent
  • Working Language: English
  • Work Hours: 40 hours per week